Evaluation Question 1 Final - Nat

Evaluation Question 2 Final - Nat

Evaluation Question 3 Final - Nat

Evaluation Question 4 Final - Nat

EVALUATION 4
How did you use media technologies in the construction, research and planning and evaluation stages?

Research and Planning:

• Tumblr
• Google
• UK Tribes
• YouTube
• Animoto

I used Tumblr and Google mainly for researching into images, styling of clothing and make up to inspire the production of my product, and how I would attempt the professional aesthetic through Mise en Scene. With the internet being accessible 24/7 with it having no limits of the art and designs I could find, it made the planning of my products convincingly easier than it would have 10 years ago, when technology such as this was limited.

I used UK Tribes as a website to research into my target audience. This allowed me to easily have access to a depth of information which introduced me more into what my consumer has interests for. This then allowed me to evaluate which elements were more important to incorporate. From this, my development of colour, design and narrative was produced.

I used YouTube in the production research and planning stage to gather together a portfolio of evidence to gain inspiration. This lead me to looking into: films which incorporated dance, music videos which had elements of dance, and choreography of different styles of dance, to aid the decision of which style of dance would be appropriate.

I used Animoto to present my 25 word pitch to my peers. This form of presentation is something I like to use for small 30 second presentations as it is a lot more interesting and professional. It captures the audiences attention, and it is quick and easy to create so it doesn't take too much time like a Prezi or PowerPoint would.

Construction:

• HD Panasonic Video Camera
• Nikon Camera
• Photoshop
• Final Cut Pro 
• YouTube Converter 
• iPhone
• Flickr 
• iMac

During the construction stages of my products I used many technological devices to ensure that the final product looked professional. During filming of the music video, and photography for the digipak and advert I used two different cameras: HD Panasonic Video Camera and a Nikon. I was familiar with using both beforehand which eased the stress and pressure of production. These technologies are more advanced than they would have been previously, which meant that my products would have a very good pix-elated image. 

I used Photoshop and Final Cut Pro on an iMac to create my three products. Due to having previous knowledge again with both softwares and the iMac itself it made production a lot easier than it would of with a lack of experience. Having access to these technologies at school made it possible for my work to be of a high standard providing my efforts were displayed. The developments of these softwares over the years has also increased, meaning there are different and more special effects which can be used to change and adapt my projects to ensure they look more aesthetically pleasing. 

My iPhone came into play during filming, where I had the song downloaded on my phone to aid the lip syncing technique, as well as the dance being in time to the music. This small aspect of technology made a great difference with regards to my final product. 

I used Flickr to upload my images that I photographed for the production stage of my digipak and advert. This online storage system in my opinion is a safer way of storing my images. This is because technology such as laptops and computers can sometimes go wrong and lose work, therefore I decided the internet was a better place to store it. This is an easier and effective method of storage and made the production stage better. 

I used YouTube converter to convert the countdown clock from the opening of my video into a MOV file. As well as this, it allowed me to download the song onto iTunes to use in the program Final Cut. This quick method of download made the editing process significantly easier, than if software wasn't as up to date or speed. 

Evaluation:

• YouTube
• Facebook
• Twitter

I used YouTube in my draft evaluation questions to present videos as examples of work I copied. I believed that rather than explaining each, it would be easier and more effective to embed each with in my blogger posts.

I also used two social networking sites to exhibit and distribute my work to friends and family. This then allowed me to gain positive and critical feedback, as well as ensuring my work is posted online for a wide audience to view. 

Evaluation Question 1 Final - Sanj

Evaluation Question 2 Final - Sanj

Evaluation Question 3 Final - Sanj

http://hemapatel40.wix.com/saanjpatel

Evaluation Question 4 Final - Sanj

(Please enlarge for best quality/ effects)


How did you use media technologies in the construction and research, planning and evaluation stages?

Researching and Planning

Blogger:

Having used Blogger during my AS coursework and in my spare time, I have felt confident with its use and functions for updating and publishing my work.

It has allowed all stages of the project to be stored in a single place, with a navigation panel showing the work that has completed during the creation of the music video and ancillary products. This, in my opinion is the best way for our project to be presented  as the website is accessible via the internet, this has meant that there are constant opportunities for improvements, additional work and its history to be found be all users.

Blogger has put at ease the way that the work would be presented. The website supports images, videos, texts and embedded documents that have proved crucial for evidence of planning, thoughts and research across the process of the project, this gives both I and others looking at the work a clear understanding of what needs to be done and the overall image that is going to be created through the products.

In addition, the website can be shared via a range of communication methods; social networks have been a primary example. Having a simple URL means that it can be accessed by anyone ensuring that there is constant feedback to help make the work  the best possible standard, it also shows how well the project is going and any changes or problems that would potentially occur.

Animoto:

When producing the twenty-five word pitch, a short video featuring text and images was most suitable for those watching. Having a restricted time and frame limit, it meant that the words and images has to form a clear representation of what our main project was. With set templates, it meant that a large task could be done quickly and easily, ensuring that work was productive and time was managed effectively.

Twitter:

The use of social networks have been very important as a communication method for both peers and our target market.

Twitter, allowed me to communicate with teachers and peers for when advice was needed. This was used during the filming stage, where I was able to ask for guidance with the type of work and camera angles that would be efficient for the video's appearance. Its quick responses meant that the work at the time would be changed and it would be better suited after the changes had been made from the advice given.

Creating a twitter profile for our singer helped to create a fanbase for Billie White/ Katie Jones and the type of music that she was producing. Under a alias I was able to tweet and post pictures of photoshoots and filming locations in a hope to create a sense of realism of the people that 'followed' her. Having created it through the mobile app, responses that would be needed would be 24/7 and on the go, this helped to create a refine a fanbase to only those that would be interested to see or her the new music that was being released.

Flickr:

When conducting the first and second photoshoot, Flickr helped to ensure that they could be accessed in one single place. Having them uploaded on a photosharing website had meant that the photos taken where available to use for anyone looking in the album. This website came into primarily use during the ancillary products, where the difference in designs meant that different images of our singer had to be used.

The photo's uploaded on the website could be shared on the coursework blog and other websites, such as social media. This meant that there was enough people to suggest photos that could be used as well as approving the mise en scene of the artist. It allowed a small market to be created, providing a clear indication of what looked good on camera.

Scribd:

An alternative way of uploading word documents, it was a back up in case that some software was unavailable while allowing certain features not available on other programmes to be displayed ie. a table.

Photoshop:

An alternative way of publishing documents that may contain images and text. Photoshop was a programme that I had already mastered in the previous years coursework and proved easy to use. With the experience I had gained, I was able to create basic moodboards and visual journeys that showed the progress I made in a professional format.

The products I created on photoshop would often be posted on the coursework blog, adding to the work that had already been created.

Microsoft Office Word:

Microsoft word is has been a alternative way of producing work that could be published in a text post. Embedding the documents via Scribd, I was able to publish work that prove beneficial for the journey made during the music video processes.

Paint:

Paint was a piece of software that allowed me to print-screen comments, save them as a image and ultimately publish them on the coursework blog. This was effective when publishing the comments that I had made on other people's work and the comments that where made on my work. Showing the comments made proved to be useful when looking at the input that I was given and the way that I had acted on the response. This could be elements such as changing a image on a ancillary product or ensuring that the twenty-five word pitch was short and refined.

In addition, I was also able to publish the work that I had created on separate pieces of software and post them as images. Documents such as the 'visual digipak journey' where made on documents that where not restricted in their use, as a result the work of Paint allowed me to show others the progress that I had created in a image format.

The use of screenshots and Paint was useful for especially for blogger. It allowed me to add to the work that I had already created, providing aid and refinement for the work that I was producing.

Filming

HD Camera:

Primary recording equipment, on loan from the collage - the footage gathered from the video was filmed through it. Its HD display and wide range of uses helped to ensure that the best footage was caught in every clip that was made.

Lighting Equipment:

Provided by the filming studio, light boxes where provided. With access to three sets of lights the video was set with an equal balance of 'natural' lighting to help convey a sense of realism for the viewer. It also helped to create a visual link between the name of the song and what featured in the video, helping to create a hidden meaning - something that the target audience would be interested in.

The light ensured that everybody looked professional and enjoyable to watch, during the filming stage lights where used to manipulate shadows and help to ensure that the narrative of the story was effective throughout.

Speaker:

Through the Iphone the speaker amplified the pre-recorded song that our artist had lip-sync'd to. The music was loud enough to make sure that Katie did not feel embarrassed and was therefore able to carry out a confident performance. In addition, it helped others involved know the song in case they where needed (which happened to the female dancer) it made sure that people worked at the same time and the overall appearance appeared successful.

Iphone:

The Iphone was used to remain our singer the lyrics of Standing in the Way of The Light. Having downloaded a copy, the dancers where able to practise their routine with the song in mind, while our singer was able to match her voice to the pre-recorded song. This meant that editing the video was easy, as much of the song we needed was appropriate and suited the entrity of the song.

The phone as also used to access social networks sites, helping to make sure that the work we had been prepared to do was logged and approved by others.

The Iphone as also used to take photos of the model in the initial photoshoot, this was basic equipment and something that was sorted before the creation of ancillary products.

Post Production:

Mac's:

With the editing software only programmed to Mac's it meant that the music video would be edited from there. Being restricted to computer use only, I had little knowledge of the software of the computer itself. Through peer support and classroom activities I can say that my skills have advanced to a better stage. I have been able to successfully aid my group member in editing the video in a framed deadline as well as providing advice and opinions about its design. The software itself is not technical, but practise has allowed me to excel.

Final Cut Pro 10:

Software only available on Mac's and used by professional people within the media industry. Having little knowledge of experience of final cut I have advanced my knowledge during the music video project. Its ability to cut and add effects has been particularity effective for the video that we/I have created and has ensured that it stands out from others of the same genre. With pre-lim tasks I have been able to confidently use this software to much to a stage where I can produce a four minuet long song.

Youtube:

Posting the final music video on Youtube was a way to share the work to internet users. As a platform for music videos, people searching for music would likely to find the video and leave feedback, this will  help with evaluation processes as it will provide a clear indication of the target market, those that prefer the video and the changes that could have been made to ensure that it was at a higher standard. Posting on Youtube means that the video is accessible for  all constantly, encouraging the much needed criticism and response.

Social Networks:

Where used to broadcast the news of the completed  music video, both mine and my partner's Facebook and Twitter featured the URL to the website, encouraging people to watch it and to leave feedback and responses. This was a quick and efficent way to market both my main and anciallry product and social networks have become a depednacny and quick way of communcation for people today.

Sanj's Final Digipak

Nat's Feedback

Will Jones 

Alex Rhodes 

Angus Simmons

Brad Ryan

Jack Green 

Chloe Phillips

Krishna Chauhan 

Michelle Knight

Millie Leader

Molly Simpson 

Digipak and Advert Commentary

The digipak I created was inspired by both Taylor Swift's album 1989 and Gabrielle Aplin's English Rain. The reason as to why I was inspired by these were due to the simplicity and delicate aesthetic which is present across both. Unlike the mainstream pop genre albums which focus on the male gaze predominantly, these two albums focus on the theme of the album, in a less 'in your face' way. This means that the professionalism of the product is in a way easier to recreate as a student, due to our artist not being of the aesthetic which Rihanna is represented like in the media.
The warm filtered theme which runs across my digipak and advert is based around the album title 'Autumn Leaves'. Like Gabrielle Aplin's adaptation of the English countryside I decided to keep a theme of the autumn season. A typical convention of a pop digipak and advert is vibrant colour, therefore I ensured I used this where possible to keep to the conventions. However, overpowering of colour is something I tried to divert from as our artist is known as being indie-pop, so simplicity was still key. Unlike most indie-pop digipaks and adverts they don't present the artist generally on either the CD cover or advert. This made it difficult to make the decision as to whether it was important to have the artists image on mine. Due to pop conventions of presenting the artist across both pieces of media I believed it was important to at least have use at least two different images.
Another convention of a pop digipak and advert is the artist's image attracting the male gaze. With research from Aplin and Swift's albums stating this isn't the case I decided to divert the photography away from the idea of attraction and more towards the tone and emotion of the album. I believe in my opinion this would attract the target audience I have, more so than a different 'in your face' gaze style would.
The inspiration of how our artist is dressed came from multiple artists such as Gabrielle Aplin, Birdy, Taylor Swift, Shannon Saunders and Hannah Grace. Regardless of only three of these artists having record deals presently, I believe the two YouTube starts Saunders and Grace put across an individual style which fits the genre they produce music in, and is effectively simply stereotypical. With a target market of teenage girls primarily, I believe the more simple she is dressed the easier the audience will relate to the artist.


My Digipak and Advert:

Digipak Inspiration 2

I have created another mood board, however this time it includes all sorts of images which inspire the reproduction of my digipak. After receiving feedback about my draft it became very clear that the the whole design didn't reflect the pop genre. Another thing which needed improving was the image of our artist. So therefore I have found images to inspire a new style of clothing and hair which will reflect our artist in the best way.

Sanj's Digipak Feeback

Upon receiving feedback from both my digipak and promotional poster/ advert it become apparent that many changed would need to be conducted in order for the products that I've produced to be realistic, efficient for their purpose and produced to the highest standard possible.

The promotional poster/ advert's most significant change is the main image used to promote Katie Jones and her album. When looking at the image I have used, it is apparent that it connotes happiness, innocence and naivety. This can be shown through this type of clothing that she is wearing - a basic printed shirt and the facial expressions and body language that the artist is producing. Using a clear close up/  head shot with basic equipment has resulted in complications, such as a unclear and distorted image during the printing stages and also the limitations that have been made as a result of the image being framed in a particular way.
During research stages, and the research I intend to produce, my digipak and poster appears to be a stern, professional and sophisticated genre. These are mainly through the black and white colour scheme that is often associated with a classic and upper class audience it is also plain and efficient for its purpose, a reflection of the niche style of music that Katie Jones is producing, all of which are contributing factors to the type of persona/ indemnity that I wish to create for my artist.
I intend to meet up, once again with the model that both Nat and I are using. By this point I will have a clear understanding of the type of style that I want to produce in my own work, all of which will be discussed with peers in a hope to seek approval. I will find existing digipaks and images and evaluate my findings, considering how they would be suitable for my work and how they could be adapted to the work that I want to produce.

Once finding a suitable photograph I will  be able to look into the actual design and layout of my work. Finding the image is the current priority of mine, as I feel that my rest of both the advert and digipak would be able to be based around this idea such as the text, layout and overall house style.
I will also continue to reproduce my work in a hope that there is a sense of direction and that the artist and the music that is being represented is reflected through my design and changes.

Digipak Analysis

Analysis of Music Videos

Music Video Analysis by Nat Clarke

Analysis of Music Video's by Sanj Patel

Analysis of Music Video's