Sanj's Digipak Draft

Digipak Advert Evaluation

Playlist

Artist Development - Clothing and Appearance

In order to create a realistic artist, research and planning would need to be conducted in order from the person to appear believable and relatistic for the audience watching.

Appearance:

Defining both Birdy and Billie-White as an 'indie pop' artist, reasearch has proved that little make-up would be needed in order to match the conventions of a simialr music video that we are planning to create.
When looking at images of Birdy, it seems that photos have been produced to give an 'natural' look; there heavy amounts of focus on certain parts of the her apperance and facial features. For example, in a picture found online the artists cheekbones have been define and highlighted, in order from them to be the forefront of the picture and grab the audiences attention.When comparing the similarities between the our chosen artist (Billie-White) and Birdy we found that they both supported the same facial appearance as well as their overall image. Conducting researching into the existing artist, we had found that many of the photos supported the theme of 'natural beauty'.

Because our model is very similar to Birdy (in terms of appearance) it means we have little worry we producing our video. Throughout research, I have found that certain elements of a person's appearance can be highlighted through lighting/ shading or relying on the style of makeup that is applied (pallets, colour choice etc.)

Choice of Clothing:

Similar to the artists appearance, Birdy supports very basic styled clothing. The range varies between a formal approach to vintage/ indie clothing genre. This is based on mise en scene, and the meaning and focus of a particular lyric or song, through research we have found that choosing the right clothing is important as it givens that audience a clear representation of the artist or song that they are listening to.

Using the internet, we were able to search through many high-street stores and vintage boutiques that we thought  sold a realistic and affordable type of clothing/ outfit that would look similar to an existing artist that is continuously appearing in the music industry.

When looking at the type of clothing that both Birdy and the target market wore, we found that many of the outfits where basic and either consisted of dresses, printed items of clothing (leggings/shirts) and basic knitwear an shoes.

Many of these can be found online, meaning that we not restricted to where we can find clothing, if we feel that it does not fit the mise en scene of the music video we have created. Attempting a basic/ natural look also allows the audience to focus on the song/ lyrics rather than the appearance of Billie White. A convention that was found in many music videos of the same genre, giving at a realistic sense/ theme for the audience watching.

Artist Comparison

When picking the desired person to appear in our music video, a decision was based on appearance, how they would be perceived on camera and how they would fit the chosen music genre.

We found it easier to base our chosen artist/ model (Katie) around a existing 'indie/pop' artist, Birdy. As a alternative artist, they most heavily followed conventions the idea of 'natural beauty'. When watching and analysing her music videos, we had found that many of them featured the artist to be supporting little make up and basic styled clothing. To find out whether this was just one specific artist we explored other music videos/ artists of the 'indie/pop' genre and found that the basic/ natural followed and proving to be a followed convention of the alternative/pop music genre.
When designing Katie's appearance in relation to Birdy research has proved at, although in some music videos the element of natural beauty was key, make-up and clothing suiting the artist would have to be used. However, the type of makeup used also would depend on the type of song that we are attempting to replicate. When researching, we found that songs based on love/breakup supported heavy facial highlight/ focus connoting the emotion of the artist and song itself. However, in other upbeat songs - the focus was rather on eyes and hair, suggesting that the overall appearance was worked on rather than individual features.
This would all be considered when creating our song/ music video. Considering the mise en scene. We found that many make up issues can be fixed due to shading and lighting, as well as allowing ourselves to develop our skills in order to make sure that music video conventions must be followed in order for the video to appear realistic and pleasant to watch.

When looking at the type of clothing that the Birdy wears in comparison to Katie, much of it is simple, and would be easy to find - if needed. Looking at the photographs provided, it seems that much of Birdy's clothing is simple. vintage and unique - something that is used to represent the type of music she is producing and the conventions of the music genre that must be followed. Many of these can now be found in high-street stores as well as boutiques in main shopping centres (Leicester), this means the ease to find new clothing is not restricted, living and studying close to main shopping centres means it is easy to find new clothing's from stores and online, that would be worn by Katie in order for her to look similar to Birdy.

Finally, it must be noted that the artist we have chosen must be confident and happy to be in front of the camera, we found that Katie had already preformed in front of others - which proved prefect for the music video, this means it would appear much more professional and unique rather than being staged, which overall helps to attract the perfect target audience.
Finally, dedicating time and effort from all members involved would be key for a successful video.

Artist Profile: Billie White

• Name: Billie-White
• Age: 18  May 1996
• Occupation: Singer/ Songwriter
• Biography: Billie-White (born 16 September is a British singer/songwriter. From 4 years old, Billie was heavily influenced towards a variety of music. Over time, her musical talents have progressed allowing her to develop her niche style of music that thousands of people have fallen in love with. Her debut single saw great success and allowed Billie to gain a fan-base as well as global popularity. In April 2012 her initial album gained thousands of unpredictable downloads/ purchases, reaching number one in five countries, including the UK. Her current untitled album has been rumored to be released in Winter 2014

Mood Board

Mood Board

 

Chosen Song

Birdy - Standing In The Way Of The Light

We chose this song for many reasons, one of which being a mutual interest in the music artist. Birdy's song 'Standing In The Way Of The Light' is an indie-pop styled ballad with piano as the primary instrument used to produce the track. 

This song starts off slow, and builds speed and develops power throughout which is why we feel this song is appropriate to make an 'emotional' contemporary dance style music narrative video. We feel that we could make a video such as this work due to having access to the right facilities and people necessary. We also believe, due to the fact that there hasn't been a video created for this song as yet, we could interpret the lyrics in any way we wish, which gives us a more diverse way of approaching this project.