Audience Profile

(Source: UKTribes.com)

In order to attract a specific target market that would be attracted to the artist that we had created, UK Tribes had allowed us to conduct in depth research in order to find the most appropriate and realistic type of tribe that would be interested in/ attracted to the type of music that Billie-White would be producing.

Young-Alts are a tribe known to express themselves through music, art and fashion, which is why we believe that all three are of equal importance. The music being the song choice, the art being the dance, and the fashion being the vintage styled look.

Due to the tribe having an equal split between sexes, it makes it crucial that we conduct more research to ensure we are able to know how to appeal to males as well as females through our artist. This could be done through merchandise, or styling of album colours being neutral, rather than tailored to one sex.

Our artist would produce unique songs, due to the fact that individuality is a key element of being a part of the Young-Alts tribe. We would also ensure that however simplistic we make Billie-White look, we will do our best to ensure she is differently styled from the other tribes such as Townies and trendies, as this isn't the image we wish for her to portray.

Name: Ellie Bainbridge

Age: 21

Interests: Fashion photography, textile designing, watching Rom-Com films, singing and contemporary ballet.

Biography: Ellie is currently finishing her last year at London University of the Arts studying Fashion photography. She has a part time job working in a large John Lewis department store. Ellie enjoys shopping, creating her own fashion line, and hopes to develop her skills into a future career of working within the fashion industry.

Artist Comparison

When picking the desired person to appear in our music video, a decision was based on appearance, how they would be perceived on camera and how they would fit the chosen music genre.

We found it easier to base our chosen artist/ model (Katie) around a existing 'indie/pop' artist, Birdy. As a alternative artist, they most heavily followed conventions the idea of 'natural beauty'. When watching and analysing her music videos, we had found that many of them featured the artist to be supporting little make up and basic styled clothing. To find out whether this was just one specific artist we explored other music videos/ artists of the 'indie/pop' genre and found that the basic/ natural followed and proving to be a followed convention of the alternative/pop music genre.
When designing Katie's appearance in relation to Birdy research has proved at, although in some music videos the element of natural beauty was key, make-up and clothing suiting the artist would have to be used. However, the type of makeup used also would depend on the type of song that we are attempting to replicate. When researching, we found that songs based on love/breakup supported heavy facial highlight/ focus connoting the emotion of the artist and song itself. However, in other upbeat songs - the focus was rather on eyes and hair, suggesting that the overall appearance was worked on rather than individual features.
This would all be considered when creating our song/ music video. Considering the mise en scene. We found that many make up issues can be fixed due to shading and lighting, as well as allowing ourselves to develop our skills in order to make sure that music video conventions must be followed in order for the video to appear realistic and pleasant to watch.

When looking at the type of clothing that the Birdy wears in comparison to Katie, much of it is simple, and would be easy to find - if needed. Looking at the photographs provided, it seems that much of Birdy's clothing is simple. vintage and unique - something that is used to represent the type of music she is producing and the conventions of the music genre that must be followed. Many of these can now be found in high-street stores as well as boutiques in main shopping centres (Leicester), this means the ease to find new clothing is not restricted, living and studying close to main shopping centres means it is easy to find new clothing's from stores and online, that would be worn by Katie in order for her to look similar to Birdy.

Finally, it must be noted that the artist we have chosen must be confident and happy to be in front of the camera, we found that Katie had already preformed in front of others - which proved prefect for the music video, this means it would appear much more professional and unique rather than being staged, which overall helps to attract the perfect target audience.
Finally, dedicating time and effort from all members involved would be key for a successful video.