Nat's Final Digipak

Sanj's Digipak Feeback

Upon receiving feedback from both my digipak and promotional poster/ advert it become apparent that many changed would need to be conducted in order for the products that I've produced to be realistic, efficient for their purpose and produced to the highest standard possible.

The promotional poster/ advert's most significant change is the main image used to promote Katie Jones and her album. When looking at the image I have used, it is apparent that it connotes happiness, innocence and naivety. This can be shown through this type of clothing that she is wearing - a basic printed shirt and the facial expressions and body language that the artist is producing. Using a clear close up/  head shot with basic equipment has resulted in complications, such as a unclear and distorted image during the printing stages and also the limitations that have been made as a result of the image being framed in a particular way.
During research stages, and the research I intend to produce, my digipak and poster appears to be a stern, professional and sophisticated genre. These are mainly through the black and white colour scheme that is often associated with a classic and upper class audience it is also plain and efficient for its purpose, a reflection of the niche style of music that Katie Jones is producing, all of which are contributing factors to the type of persona/ indemnity that I wish to create for my artist.
I intend to meet up, once again with the model that both Nat and I are using. By this point I will have a clear understanding of the type of style that I want to produce in my own work, all of which will be discussed with peers in a hope to seek approval. I will find existing digipaks and images and evaluate my findings, considering how they would be suitable for my work and how they could be adapted to the work that I want to produce.

Once finding a suitable photograph I will  be able to look into the actual design and layout of my work. Finding the image is the current priority of mine, as I feel that my rest of both the advert and digipak would be able to be based around this idea such as the text, layout and overall house style.
I will also continue to reproduce my work in a hope that there is a sense of direction and that the artist and the music that is being represented is reflected through my design and changes.

Evaluation Of Filming

When filming we were presented with a number of issues which made it difficult for us to get all the footage we needed. Firstly, the tripod equipment we took with us from school was broken, and therefore we had to borrow the professional tripod from 151 studios. This did work out in our favour due to the tripod being of excellent quality, meaning some of the footage we produced was better than it would have been with the basic equipment we took with us.
The second problem we had to overcome was shadows. Due to having three large filter lights it came increasingly difficult to get the right size shadow, and keep the continuity of the studio infinity walls the same at all times. We played around with the lights height and position so that we could produce the best overall aesthetic in our opinion.
A further problem we had to face was the size of the space we booked out. The dancers were struggling to complete the whole dance as the space was too small. This meant we lost the fluency of the dance in places which decreased the professionalism. The final problem which occured was the amount of time we had and the way in which we utilised it. We needed our dancers and our artist to look the part which unfortunately took longer than we were expecting. As well as this, we also had to go through the health and safety with the owner of the studio which took the, and we had to set up the studio ourselves. The time we had to film meant that we were cutting it fine to film all the footage we needed. unfortunately, we didn't capture as much as we had hoped from both the artist and the dancers which means that in post production, repetition of some shots will occur for our draft.

Digipak Advert Evaluation

Playlist

Artist Development - Clothing and Appearance

In order to create a realistic artist, research and planning would need to be conducted in order from the person to appear believable and relatistic for the audience watching.

Appearance:

Defining both Birdy and Billie-White as an 'indie pop' artist, reasearch has proved that little make-up would be needed in order to match the conventions of a simialr music video that we are planning to create.
When looking at images of Birdy, it seems that photos have been produced to give an 'natural' look; there heavy amounts of focus on certain parts of the her apperance and facial features. For example, in a picture found online the artists cheekbones have been define and highlighted, in order from them to be the forefront of the picture and grab the audiences attention.When comparing the similarities between the our chosen artist (Billie-White) and Birdy we found that they both supported the same facial appearance as well as their overall image. Conducting researching into the existing artist, we had found that many of the photos supported the theme of 'natural beauty'.

Because our model is very similar to Birdy (in terms of appearance) it means we have little worry we producing our video. Throughout research, I have found that certain elements of a person's appearance can be highlighted through lighting/ shading or relying on the style of makeup that is applied (pallets, colour choice etc.)

Choice of Clothing:

Similar to the artists appearance, Birdy supports very basic styled clothing. The range varies between a formal approach to vintage/ indie clothing genre. This is based on mise en scene, and the meaning and focus of a particular lyric or song, through research we have found that choosing the right clothing is important as it givens that audience a clear representation of the artist or song that they are listening to.

Using the internet, we were able to search through many high-street stores and vintage boutiques that we thought  sold a realistic and affordable type of clothing/ outfit that would look similar to an existing artist that is continuously appearing in the music industry.

When looking at the type of clothing that both Birdy and the target market wore, we found that many of the outfits where basic and either consisted of dresses, printed items of clothing (leggings/shirts) and basic knitwear an shoes.

Many of these can be found online, meaning that we not restricted to where we can find clothing, if we feel that it does not fit the mise en scene of the music video we have created. Attempting a basic/ natural look also allows the audience to focus on the song/ lyrics rather than the appearance of Billie White. A convention that was found in many music videos of the same genre, giving at a realistic sense/ theme for the audience watching.

Artist Comparison

When picking the desired person to appear in our music video, a decision was based on appearance, how they would be perceived on camera and how they would fit the chosen music genre.

We found it easier to base our chosen artist/ model (Katie) around a existing 'indie/pop' artist, Birdy. As a alternative artist, they most heavily followed conventions the idea of 'natural beauty'. When watching and analysing her music videos, we had found that many of them featured the artist to be supporting little make up and basic styled clothing. To find out whether this was just one specific artist we explored other music videos/ artists of the 'indie/pop' genre and found that the basic/ natural followed and proving to be a followed convention of the alternative/pop music genre.
When designing Katie's appearance in relation to Birdy research has proved at, although in some music videos the element of natural beauty was key, make-up and clothing suiting the artist would have to be used. However, the type of makeup used also would depend on the type of song that we are attempting to replicate. When researching, we found that songs based on love/breakup supported heavy facial highlight/ focus connoting the emotion of the artist and song itself. However, in other upbeat songs - the focus was rather on eyes and hair, suggesting that the overall appearance was worked on rather than individual features.
This would all be considered when creating our song/ music video. Considering the mise en scene. We found that many make up issues can be fixed due to shading and lighting, as well as allowing ourselves to develop our skills in order to make sure that music video conventions must be followed in order for the video to appear realistic and pleasant to watch.

When looking at the type of clothing that the Birdy wears in comparison to Katie, much of it is simple, and would be easy to find - if needed. Looking at the photographs provided, it seems that much of Birdy's clothing is simple. vintage and unique - something that is used to represent the type of music she is producing and the conventions of the music genre that must be followed. Many of these can now be found in high-street stores as well as boutiques in main shopping centres (Leicester), this means the ease to find new clothing is not restricted, living and studying close to main shopping centres means it is easy to find new clothing's from stores and online, that would be worn by Katie in order for her to look similar to Birdy.

Finally, it must be noted that the artist we have chosen must be confident and happy to be in front of the camera, we found that Katie had already preformed in front of others - which proved prefect for the music video, this means it would appear much more professional and unique rather than being staged, which overall helps to attract the perfect target audience.
Finally, dedicating time and effort from all members involved would be key for a successful video.

Artist Profile: Billie White

• Name: Billie-White
• Age: 18  May 1996
• Occupation: Singer/ Songwriter
• Biography: Billie-White (born 16 September is a British singer/songwriter. From 4 years old, Billie was heavily influenced towards a variety of music. Over time, her musical talents have progressed allowing her to develop her niche style of music that thousands of people have fallen in love with. Her debut single saw great success and allowed Billie to gain a fan-base as well as global popularity. In April 2012 her initial album gained thousands of unpredictable downloads/ purchases, reaching number one in five countries, including the UK. Her current untitled album has been rumored to be released in Winter 2014

Mood Board

Mood Board

 

Chosen Song

Birdy - Standing In The Way Of The Light

We chose this song for many reasons, one of which being a mutual interest in the music artist. Birdy's song 'Standing In The Way Of The Light' is an indie-pop styled ballad with piano as the primary instrument used to produce the track. 

This song starts off slow, and builds speed and develops power throughout which is why we feel this song is appropriate to make an 'emotional' contemporary dance style music narrative video. We feel that we could make a video such as this work due to having access to the right facilities and people necessary. We also believe, due to the fact that there hasn't been a video created for this song as yet, we could interpret the lyrics in any way we wish, which gives us a more diverse way of approaching this project.