Evaluation Of Filming

When filming we were presented with a number of issues which made it difficult for us to get all the footage we needed. Firstly, the tripod equipment we took with us from school was broken, and therefore we had to borrow the professional tripod from 151 studios. This did work out in our favour due to the tripod being of excellent quality, meaning some of the footage we produced was better than it would have been with the basic equipment we took with us.
The second problem we had to overcome was shadows. Due to having three large filter lights it came increasingly difficult to get the right size shadow, and keep the continuity of the studio infinity walls the same at all times. We played around with the lights height and position so that we could produce the best overall aesthetic in our opinion.
A further problem we had to face was the size of the space we booked out. The dancers were struggling to complete the whole dance as the space was too small. This meant we lost the fluency of the dance in places which decreased the professionalism. The final problem which occured was the amount of time we had and the way in which we utilised it. We needed our dancers and our artist to look the part which unfortunately took longer than we were expecting. As well as this, we also had to go through the health and safety with the owner of the studio which took the, and we had to set up the studio ourselves. The time we had to film meant that we were cutting it fine to film all the footage we needed. unfortunately, we didn't capture as much as we had hoped from both the artist and the dancers which means that in post production, repetition of some shots will occur for our draft.

Further Inspiration

This video of Ed Sheeran's new single which has just been released uses many camera angles whilst focusing on dance. The camera angles used are something both Sanj and I would like to look at using when filming, however we know that due to our budget we may not have all of the technology to allow us to do so. Another interesting thing about this video is the Mise en scene as a whole, and how it links with in the lyrics of the song. 

The pace of the dance is something we already have incorporated in our choreography, however this is something in ours which changes. We see consistent pace throughout this video which on film day is something we should consider to ensure it looks as professional as it can.

Digipak Advert Inspiration

Camera Shots

Inspiration From Films

           

The choreography our dancers have created has been inspired through multiple scenes within films that both Sanj and I presented to them at rehearsals. We believe that because they have used moves and sections of routines from each of these it makes it a lot easier to get across our music video narrative to the audience. This doesn't necessarily mean that these types of lifts and moves are mainstream and over used across dance as an industry, it reflects the complexity and level our dancers can dance to, as well as creating the emotional atmosphere we wish. 

Representations Of Our Music Video

When creating a music video, it is crucial that we present a clear narrative to the audience that are watching. This means that, when planning we must decide upon how the video will look in relation to the musical genre, mise en scene and overall appearance. Below is a description of how the visual elements would be presented.

Who (compare to artist):

• Through pre-existing research and planning, both Nat and I have based our model/ artist around the singer/songwriter Birdy. This is because, initially Katie and Birdy had similar features that  made them appear identical. We felt that this would look good for the overall appearance of our video, and therefore give the audience a pleasurable viewing experience.

What (existing videos):

• Music Videos for songs already on the music market have features in which we would like to interpret in our own way so that our video is individual. Representations of these videos are all positive, and don't perceive our artist to be looked at in a different way. They also more or less all connect to the song emotionally in some way, which is a representation of our genre we would like to apply to our video. 

Where (existing videos):

• Locations which exist in videos already on the market have locations we would like to mimic. Some of which aren't within the genre we are looking at recreating, however we believe the location type is something that would allow the emotion of the narrative to take place, and have a better effect on the audience.

When (time period) 80's

• A video that Birdy created called 'wings' had an interesting Mise en Scene approach. We believe however that this isn't something we would like to recreate, we feel that the vintage 80's theme that runs through her songs is something we would like to if possible keep. 

Why (Via. Genre):

• Indie Pop is a genre usually represented through simplicity of the video. We believe that this is the most important thing and therefore we would like to ensure that we create this representation. We believe the audience who listen to this genre listen deeply within the lyrics, and therefore this is something we have taken into account with regards to developing our video. 

Digipak Inspiration

Dance Mood Board

Inspiration

The main element we drew out from this advert was the style and focus on dance. We feel dance has a way of expressing emotion, and is something in which would compliment an indie-pop styled ballad. The types of shot used with in this advert is something we would like to recreate, as it really symbolises the art of how aesthetically pleasing dance is.

 



The concept of dance and the meaning the lyrics have in relation to the video is something we would like to include when creating the narrative within our video. We believe a strong narrative in relation to the lyrics of the song give a video purpose and a more significant meaning.





This video which includes dance is an inspiration with how the music video is edited together. We feel that regardless of the factor that the dance performed in this video is not the same style as we would like to portray in ours, it still gives us ideas of how to put the final piece together, after shooting everything.





The shots used in this video are intriguing, and really capture the aesthetic and beauty of movement within the dance routine. We feel like this is something we could interpret and develop to make the emotion of the dance in our video stand out, and have an effect on the audience. The setting of this video is also something we are looking into for our location, as it is simplistic and completes the overall aesthetic.





Regardless of this video being more uptempo and a different genre, the concept of this video being solely focused on the dance is what makes this video stand out. Not only that, but the video is also edited to black and white which is something we would like to include within our music video. We would like to do this because we feel it creates a more simple picture, and allows the audience to feel more emotion, rather than having to take in the colour, which could change the whole atmosphere through analysis.






We found this dance from a film from the 80's and would like to replicate camera shots as well as format and order. We also like the location in which this is filmed, and is something we would like to look into using in the music video we produce.







The emotion within this video is created through the tempo of the song, and the camera angles used. This is an effective way of putting across emotion, and is something we would like to look into doing for our music video.

Artist Comparison

When picking the desired person to appear in our music video, a decision was based on appearance, how they would be perceived on camera and how they would fit the chosen music genre.

We found it easier to base our chosen artist/ model (Katie) around a existing 'indie/pop' artist, Birdy. As a alternative artist, they most heavily followed conventions the idea of 'natural beauty'. When watching and analysing her music videos, we had found that many of them featured the artist to be supporting little make up and basic styled clothing. To find out whether this was just one specific artist we explored other music videos/ artists of the 'indie/pop' genre and found that the basic/ natural followed and proving to be a followed convention of the alternative/pop music genre.
When designing Katie's appearance in relation to Birdy research has proved at, although in some music videos the element of natural beauty was key, make-up and clothing suiting the artist would have to be used. However, the type of makeup used also would depend on the type of song that we are attempting to replicate. When researching, we found that songs based on love/breakup supported heavy facial highlight/ focus connoting the emotion of the artist and song itself. However, in other upbeat songs - the focus was rather on eyes and hair, suggesting that the overall appearance was worked on rather than individual features.
This would all be considered when creating our song/ music video. Considering the mise en scene. We found that many make up issues can be fixed due to shading and lighting, as well as allowing ourselves to develop our skills in order to make sure that music video conventions must be followed in order for the video to appear realistic and pleasant to watch.

When looking at the type of clothing that the Birdy wears in comparison to Katie, much of it is simple, and would be easy to find - if needed. Looking at the photographs provided, it seems that much of Birdy's clothing is simple. vintage and unique - something that is used to represent the type of music she is producing and the conventions of the music genre that must be followed. Many of these can now be found in high-street stores as well as boutiques in main shopping centres (Leicester), this means the ease to find new clothing is not restricted, living and studying close to main shopping centres means it is easy to find new clothing's from stores and online, that would be worn by Katie in order for her to look similar to Birdy.

Finally, it must be noted that the artist we have chosen must be confident and happy to be in front of the camera, we found that Katie had already preformed in front of others - which proved prefect for the music video, this means it would appear much more professional and unique rather than being staged, which overall helps to attract the perfect target audience.
Finally, dedicating time and effort from all members involved would be key for a successful video.

Examples of Other Texts

The reason as to why we have posted two of Birdy's previous music videos is because they both capture different concepts which we would like to transfer into our music video, without completely copying them. These videos are usual watches and have helped us build our vision for our music video, due to it being the same music artist and the same style of music as the song we have chosen.



This very simplistic video of Christina Perri's song Human is an inspiration for us, as we believe she carries the emotion through her music video with in the level of simplicity it endures. We feel that this is a great example of an 'easier' styled and produced music video can still really work and carry a professional aesthetic the entire duration.

We found this video of Paloma Faith inspiring, because it uses elements of both narrative and performance, which is something we wish to include in our music video. It is simplistic in many ways, however we realise that we don't have the budget to ensure we would have access to the mise en scene which this video uses.



Emeli Sande's video 'Clown' is another simplistic ballad styled music video, containing elegance and emotion. This type of character is something we want our artist to have throughout the music video to 'Standing In The Way Of The Light'.

Next To Me includes the piano and a band which is a convention we would like to include in our music video. The location of this music video is also something we would like to look into further, as we believe it has multiple use and would be extremely useful.