Showing posts with label Sanj. Show all posts
Showing posts with label Sanj. Show all posts
Friday, 23 January 2015
Thursday, 22 January 2015
Wednesday, 21 January 2015
Friday, 16 January 2015
Evaluation Question 4 Final - Sanj
(Please enlarge for best quality/ effects)
How did you use media technologies in the construction and research, planning and evaluation stages?
How did you use media technologies in the construction and research, planning and evaluation stages?
Researching and Planning
Blogger:
Having used Blogger during my AS coursework and in my spare time, I have felt confident with its use and functions for updating and publishing my work.
It has allowed all stages of the project to be stored in a single place, with a navigation panel showing the work that has completed during the creation of the music video and ancillary products. This, in my opinion is the best way for our project to be presented as the website is accessible via the internet, this has meant that there are constant opportunities for improvements, additional work and its history to be found be all users.
Blogger has put at ease the way that the work would be presented. The website supports images, videos, texts and embedded documents that have proved crucial for evidence of planning, thoughts and research across the process of the project, this gives both I and others looking at the work a clear understanding of what needs to be done and the overall image that is going to be created through the products.
In addition, the website can be shared via a range of communication methods; social networks have been a primary example. Having a simple URL means that it can be accessed by anyone ensuring that there is constant feedback to help make the work the best possible standard, it also shows how well the project is going and any changes or problems that would potentially occur.
Animoto:
When producing the twenty-five word pitch, a short video featuring text and images was most suitable for those watching. Having a restricted time and frame limit, it meant that the words and images has to form a clear representation of what our main project was. With set templates, it meant that a large task could be done quickly and easily, ensuring that work was productive and time was managed effectively.
Twitter:
The use of social networks have been very important as a communication method for both peers and our target market.
Twitter, allowed me to communicate with teachers and peers for when advice was needed. This was used during the filming stage, where I was able to ask for guidance with the type of work and camera angles that would be efficient for the video's appearance. Its quick responses meant that the work at the time would be changed and it would be better suited after the changes had been made from the advice given.
Creating a twitter profile for our singer helped to create a fanbase for Billie White/ Katie Jones and the type of music that she was producing. Under a alias I was able to tweet and post pictures of photoshoots and filming locations in a hope to create a sense of realism of the people that 'followed' her. Having created it through the mobile app, responses that would be needed would be 24/7 and on the go, this helped to create a refine a fanbase to only those that would be interested to see or her the new music that was being released.
Flickr:
When conducting the first and second photoshoot, Flickr helped to ensure that they could be accessed in one single place. Having them uploaded on a photosharing website had meant that the photos taken where available to use for anyone looking in the album. This website came into primarily use during the ancillary products, where the difference in designs meant that different images of our singer had to be used.
The photo's uploaded on the website could be shared on the coursework blog and other websites, such as social media. This meant that there was enough people to suggest photos that could be used as well as approving the mise en scene of the artist. It allowed a small market to be created, providing a clear indication of what looked good on camera.
Scribd:
An alternative way of uploading word documents, it was a back up in case that some software was unavailable while allowing certain features not available on other programmes to be displayed ie. a table.
Photoshop:
An alternative way of publishing documents that may contain images and text. Photoshop was a programme that I had already mastered in the previous years coursework and proved easy to use. With the experience I had gained, I was able to create basic moodboards and visual journeys that showed the progress I made in a professional format.
The products I created on photoshop would often be posted on the coursework blog, adding to the work that had already been created.
Microsoft Office Word:
Microsoft word is has been a alternative way of producing work that could be published in a text post. Embedding the documents via Scribd, I was able to publish work that prove beneficial for the journey made during the music video processes.
Paint:
Paint was a piece of software that allowed me to print-screen comments, save them as a image and ultimately publish them on the coursework blog. This was effective when publishing the comments that I had made on other people's work and the comments that where made on my work. Showing the comments made proved to be useful when looking at the input that I was given and the way that I had acted on the response. This could be elements such as changing a image on a ancillary product or ensuring that the twenty-five word pitch was short and refined.
In addition, I was also able to publish the work that I had created on separate pieces of software and post them as images. Documents such as the 'visual digipak journey' where made on documents that where not restricted in their use, as a result the work of Paint allowed me to show others the progress that I had created in a image format.
The use of screenshots and Paint was useful for especially for blogger. It allowed me to add to the work that I had already created, providing aid and refinement for the work that I was producing.
Filming
HD Camera:
Primary recording equipment, on loan from the collage - the footage gathered from the video was filmed through it. Its HD display and wide range of uses helped to ensure that the best footage was caught in every clip that was made.
Lighting Equipment:
Provided by the filming studio, light boxes where provided. With access to three sets of lights the video was set with an equal balance of 'natural' lighting to help convey a sense of realism for the viewer. It also helped to create a visual link between the name of the song and what featured in the video, helping to create a hidden meaning - something that the target audience would be interested in.
The light ensured that everybody looked professional and enjoyable to watch, during the filming stage lights where used to manipulate shadows and help to ensure that the narrative of the story was effective throughout.
Speaker:
Through the Iphone the speaker amplified the pre-recorded song that our artist had lip-sync'd to. The music was loud enough to make sure that Katie did not feel embarrassed and was therefore able to carry out a confident performance. In addition, it helped others involved know the song in case they where needed (which happened to the female dancer) it made sure that people worked at the same time and the overall appearance appeared successful.
Iphone:
The Iphone was used to remain our singer the lyrics of Standing in the Way of The Light. Having downloaded a copy, the dancers where able to practise their routine with the song in mind, while our singer was able to match her voice to the pre-recorded song. This meant that editing the video was easy, as much of the song we needed was appropriate and suited the entrity of the song.
The phone as also used to access social networks sites, helping to make sure that the work we had been prepared to do was logged and approved by others.
The Iphone as also used to take photos of the model in the initial photoshoot, this was basic equipment and something that was sorted before the creation of ancillary products.
Post Production:
Mac's:
With the editing software only programmed to Mac's it meant that the music video would be edited from there. Being restricted to computer use only, I had little knowledge of the software of the computer itself. Through peer support and classroom activities I can say that my skills have advanced to a better stage. I have been able to successfully aid my group member in editing the video in a framed deadline as well as providing advice and opinions about its design. The software itself is not technical, but practise has allowed me to excel.
Final Cut Pro 10:
Software only available on Mac's and used by professional people within the media industry. Having little knowledge of experience of final cut I have advanced my knowledge during the music video project. Its ability to cut and add effects has been particularity effective for the video that we/I have created and has ensured that it stands out from others of the same genre. With pre-lim tasks I have been able to confidently use this software to much to a stage where I can produce a four minuet long song.
Youtube:
Posting the final music video on Youtube was a way to share the work to internet users. As a platform for music videos, people searching for music would likely to find the video and leave feedback, this will help with evaluation processes as it will provide a clear indication of the target market, those that prefer the video and the changes that could have been made to ensure that it was at a higher standard. Posting on Youtube means that the video is accessible for all constantly, encouraging the much needed criticism and response.
Social Networks:
Where used to broadcast the news of the completed music video, both mine and my partner's Facebook and Twitter featured the URL to the website, encouraging people to watch it and to leave feedback and responses. This was a quick and efficent way to market both my main and anciallry product and social networks have become a depednacny and quick way of communcation for people today.
Sunday, 7 December 2014
Evaluation Question 1 Draft - Sanj
In what ways does your product use, develop or challenge forms and conventions of real media products.
The music video that we have created both challenges and follows the conventions of real media products through its formatting and musical genre.
The majority of the pop video's that we had researched, where heavily narrative based. The stories often contained a semantic field of break-ups, love and lust or trust issues etc. Combining elements of dance and singing meant that producing a video that would effectively share a effective meaning would be challenging, as this is a convention that is not followed in our music genre. However videos such as Try by P!nk helped support the initial idea.
Ensuring that there was an equal balance of shots between our dancer and singer would help to make sure that the video was the professional standard. Filming in a infinity curve studio, it meant that the there would need to be a constant focus for the audience and the balance of shots would provide this. We where able to experiment with close ups, establishing shots and long shots when filming both the dance and the singing aspects of the video. In addition, ensuring that the video had constant camera movement was a key indication to show how well our work had been.
In addition, when looking at the shadow effects created in the studio, we found that many exsiting songs had featued a simiaalr element, such an Union J's - You Got It All. This helped ensure that we where following the pop/ indie genre and allowed use to manipulate the shadows the create a unique ending to the video and narrative.
Ed Sheeran's - Thinking out Loud music video formed a basis for camera angles and mise en scene for the final music video. With limited previous knowledge of contemporary dance music videos, this video provided great aid. We were able to follow the costume of conventions of the video, dressing our dancers in formal attire. This meant that research was quick and we where able to remain on schedule for our filming times and dates.
My ancillary products followed both conventions of the pop and indie genre. When looking at the layout of the texts, much of my inspiration had derived from the work of Rihanna and Jessie Ware. I was able to gain inspiration from Say You Love Me, where it is clear that the black and white colour scheme was a sever impact to my design as well as the balance of white and black space, using a clear and readable font also helped to meet the needs of all audiences and created a sophisticated and edgy design, that would be more suited to my ideal target market.
When looking at Loud I was able to experiment with the pop genre and applied this idea to the appearance of my artist. Posing in a 'pop' manner I attempted to connote a 'diva' type of representation, that would be more suited to the pop aspect of my market. In addition, posing in a male gaze way attracts a wide audience, encouraging a more alternative type of audience.
The music video that we have created both challenges and follows the conventions of real media products through its formatting and musical genre.
The majority of the pop video's that we had researched, where heavily narrative based. The stories often contained a semantic field of break-ups, love and lust or trust issues etc. Combining elements of dance and singing meant that producing a video that would effectively share a effective meaning would be challenging, as this is a convention that is not followed in our music genre. However videos such as Try by P!nk helped support the initial idea.
Ensuring that there was an equal balance of shots between our dancer and singer would help to make sure that the video was the professional standard. Filming in a infinity curve studio, it meant that the there would need to be a constant focus for the audience and the balance of shots would provide this. We where able to experiment with close ups, establishing shots and long shots when filming both the dance and the singing aspects of the video. In addition, ensuring that the video had constant camera movement was a key indication to show how well our work had been.
In addition, when looking at the shadow effects created in the studio, we found that many exsiting songs had featued a simiaalr element, such an Union J's - You Got It All. This helped ensure that we where following the pop/ indie genre and allowed use to manipulate the shadows the create a unique ending to the video and narrative.
Ed Sheeran's - Thinking out Loud music video formed a basis for camera angles and mise en scene for the final music video. With limited previous knowledge of contemporary dance music videos, this video provided great aid. We were able to follow the costume of conventions of the video, dressing our dancers in formal attire. This meant that research was quick and we where able to remain on schedule for our filming times and dates.
My ancillary products followed both conventions of the pop and indie genre. When looking at the layout of the texts, much of my inspiration had derived from the work of Rihanna and Jessie Ware. I was able to gain inspiration from Say You Love Me, where it is clear that the black and white colour scheme was a sever impact to my design as well as the balance of white and black space, using a clear and readable font also helped to meet the needs of all audiences and created a sophisticated and edgy design, that would be more suited to my ideal target market.
When looking at Loud I was able to experiment with the pop genre and applied this idea to the appearance of my artist. Posing in a 'pop' manner I attempted to connote a 'diva' type of representation, that would be more suited to the pop aspect of my market. In addition, posing in a male gaze way attracts a wide audience, encouraging a more alternative type of audience.
Saturday, 6 December 2014
Evaluation Question 2 Draft - Sanj
How effective is the combination of your main product and Ancillary texts?
The combination of my main and ancillary product, has proven effective for both the genre and artist that we have formed a representation for.
My main product is a combination of contempory dance and 'pop' with influences of 'alternative/ indie' performance, something that has been effective through the research that has been previously conducted.
When creating our video, I ensured that the mise en scene supported the research that was conducted. Looking at Katie Jones, it is evident that she and Birdy and Jessie Ware share multiple visual similarities. This meant that producing a realisitic video would be effective, as our creation would be similar to those existing within our chosen genre. Defining cheekbones and ensuring that eyes where more defined, helped to enhance these similarities and therefore attracted a audience that would listen to Birdy's music. In addition, the simple and minimalistic theme that we had created was simair to the indie pop genre that we had chosen, the natural/ bare-faced appearance supporting this. Wearing a simple black jumper and high waisted jeans, is not a pop convention, helps to keep the 'edge' that both our researched artists and Katie Jones share as well as enhancing the flawless look found in 'pop' videos'.
When applying our video to our music genre, I feel that many convetions are both followed and challenged. Using existing Birdy, Emile Sande and Sam Smith songs for inspiration, the video is produced with a similar style in mind. To ensure that the video remains pop/indie pop we focused on using long and mid shots to ensure that Katie Jones and the dancers contained a equal mixture and power balance throughout, rather than a performance video where instruments would be enhanced, the video created did not have the option. This star image featuring prolonged mid/long shots would attract the audience as well as helping to keep the video in a 'indie pop' genre as the artist is main focus in these videos often followed by a narrative or performance.
The video has been challenged in several ways. First of all, not many 'indie [pop' videos contain a contempory dance similar to what is featured in Katie Jones work. This is something that can be argued to be 'indie pop' rather than souly pop, raising issues for some. The genre that we have chosen to replicate often takes a unique and induvidual twist from what appears in pop videos today, often relying on vocals to help progress in the industry. In addition, the type of dance that is used is more appropriate for a song that is different the one chosen. The routine we have used may work better for 'Thinking out Loud' where as we have used many moves from 'Try' by Pink. This adds to the edge that we have created, and also supports our narrative the is use throughout.
My ancillary has gained influences from a mixture of indie and pop influences. product featured a simple and minimalist house style that I attempted to reproduce throughout. Using a black and white colour scheme helped to create a relationship between the video and the products that I attempted to create and helped to connote a sense of class and sophistication that I wanted Katie Jones to have.
The type of camera angle has derived for Rihanna's 'Loud'. This meant that I was able to heavily focus on the star image and was able to experiment with extreme close ups and close ups to ensure that I attracted the right audience that I needed. Posing my artist in a pop like image has meant that it can also attract a market from a male gaze prospective. Furthermore, I have ensured that I use the same image in both of my products to ensure that the audience makes the connection between the video and the ancillary texts.
When looking at my digipak panels, I have created lyrics that are printed across several pages. These pages, include lyrics that are featured in the album 'Autum Leaves'. This helps to re-inforce the songs that are featured, making them think about what they are listening to and the message that maybe conveyed in some songs, this is significant in the music video Standing in the Way of the Light'. Artists such as Nina Nesbitt and Birdy have songs that are similar to what I have created, this I feel is appropriate for my design.
The colours used throughout my main and ancillary products, remain clean and classic and have been used to attract a niche target audience. This is because the research that I had conducted featured settings that where simple and ensured that the artist remained the focus throughout. The area chosen also helped our dancers, as they were a heavy part of the video created, with the researched conducted, such as Ed Sheeran's - Thinking out Loud, supporting this.
The typeface and text helps the continuity that has been created across the project, using a simple, easy to read font ensures that a house style remains and the contrast between image and text is positive and efficient. My inspiration for the typeface has derived from my AS coursework, as I felt that the magazine I had created would suitable for my texts now, however my overall ancillary products can be challenged as being more 'indie' than 'pop' because its unconventional visual design that many people would first think of when looking at a 'pop' artist.
The combination of my main and ancillary product, has proven effective for both the genre and artist that we have formed a representation for.
My main product is a combination of contempory dance and 'pop' with influences of 'alternative/ indie' performance, something that has been effective through the research that has been previously conducted.
When creating our video, I ensured that the mise en scene supported the research that was conducted. Looking at Katie Jones, it is evident that she and Birdy and Jessie Ware share multiple visual similarities. This meant that producing a realisitic video would be effective, as our creation would be similar to those existing within our chosen genre. Defining cheekbones and ensuring that eyes where more defined, helped to enhance these similarities and therefore attracted a audience that would listen to Birdy's music. In addition, the simple and minimalistic theme that we had created was simair to the indie pop genre that we had chosen, the natural/ bare-faced appearance supporting this. Wearing a simple black jumper and high waisted jeans, is not a pop convention, helps to keep the 'edge' that both our researched artists and Katie Jones share as well as enhancing the flawless look found in 'pop' videos'.
When applying our video to our music genre, I feel that many convetions are both followed and challenged. Using existing Birdy, Emile Sande and Sam Smith songs for inspiration, the video is produced with a similar style in mind. To ensure that the video remains pop/indie pop we focused on using long and mid shots to ensure that Katie Jones and the dancers contained a equal mixture and power balance throughout, rather than a performance video where instruments would be enhanced, the video created did not have the option. This star image featuring prolonged mid/long shots would attract the audience as well as helping to keep the video in a 'indie pop' genre as the artist is main focus in these videos often followed by a narrative or performance.
The video has been challenged in several ways. First of all, not many 'indie [pop' videos contain a contempory dance similar to what is featured in Katie Jones work. This is something that can be argued to be 'indie pop' rather than souly pop, raising issues for some. The genre that we have chosen to replicate often takes a unique and induvidual twist from what appears in pop videos today, often relying on vocals to help progress in the industry. In addition, the type of dance that is used is more appropriate for a song that is different the one chosen. The routine we have used may work better for 'Thinking out Loud' where as we have used many moves from 'Try' by Pink. This adds to the edge that we have created, and also supports our narrative the is use throughout.
My ancillary has gained influences from a mixture of indie and pop influences. product featured a simple and minimalist house style that I attempted to reproduce throughout. Using a black and white colour scheme helped to create a relationship between the video and the products that I attempted to create and helped to connote a sense of class and sophistication that I wanted Katie Jones to have.
The type of camera angle has derived for Rihanna's 'Loud'. This meant that I was able to heavily focus on the star image and was able to experiment with extreme close ups and close ups to ensure that I attracted the right audience that I needed. Posing my artist in a pop like image has meant that it can also attract a market from a male gaze prospective. Furthermore, I have ensured that I use the same image in both of my products to ensure that the audience makes the connection between the video and the ancillary texts.
When looking at my digipak panels, I have created lyrics that are printed across several pages. These pages, include lyrics that are featured in the album 'Autum Leaves'. This helps to re-inforce the songs that are featured, making them think about what they are listening to and the message that maybe conveyed in some songs, this is significant in the music video Standing in the Way of the Light'. Artists such as Nina Nesbitt and Birdy have songs that are similar to what I have created, this I feel is appropriate for my design.
The colours used throughout my main and ancillary products, remain clean and classic and have been used to attract a niche target audience. This is because the research that I had conducted featured settings that where simple and ensured that the artist remained the focus throughout. The area chosen also helped our dancers, as they were a heavy part of the video created, with the researched conducted, such as Ed Sheeran's - Thinking out Loud, supporting this.
The typeface and text helps the continuity that has been created across the project, using a simple, easy to read font ensures that a house style remains and the contrast between image and text is positive and efficient. My inspiration for the typeface has derived from my AS coursework, as I felt that the magazine I had created would suitable for my texts now, however my overall ancillary products can be challenged as being more 'indie' than 'pop' because its unconventional visual design that many people would first think of when looking at a 'pop' artist.
Friday, 5 December 2014
Evaluation Question 3 Draft - Sanj
What have you learnt from your audience feedback?
25 Word Pitch
"Nat and Sanj, you have the basic details of where you want to take the video and how it will come together. There isn't as much given for the story line, but overall a really good pitch:-) Looking forwards to seeing the end product." - Lauren Roberts
This was yet again, the same problem. With a refined pitch we were able to chosen texts and image that helped represent that video that we wanted to create.
"This is a good pitch, we want to know more about the story of the video and the song you are producing a music video for, besides that you are staring to show a clear idea and we are looking forward to seeing your final product." -Jack Green
This issue was again, having a unclear pitch; its ineffective way of displaying the narrative of the story. However, through the use of images it shows that the idea of the video can be seen by some. The narrative issue was solved by a separate blog post, explaining the meaning of the video.
"Nat and Sanjay, I feel you have really clear idea of what you ant your music video to consist of. I think you need to give us more info behind the story of your video so we have more to look forward to! All in all a brilliant idea and I look forward to seeing what you produce, The best of luck to you!" - Millie Leader
With a new and refined twenty-five word pitch, our audience and market would now have a better understanding of the type of video that was being created. To support the narrative idea, having a blog post containing the narrative was appropriate and reduced confusion for some. It also provided a visual stimulus for how effective the main product would potentially be.
"Nat and Sanj , I feel as though you have told us a lot about what the video will include , but actually drifted away from the song and genre you have chosen. I maybe would have considered using a song that fits your genre to be the background music. But your ideas is excellent and has the potential to be very successful, exited to see the finished product , good luck !!" - Jack Wildbore
With this particular comment, I feel that the previous research that had been conducted gave the audience gave the audience the idea that my chosen genre was indie pop. The moodboads and target market research had shown that people of the desired audience would be interested and inclined the style of music that was being created.
"I feel this is a good pitch and you have given a lot of detail about the overall video idea. I am interested in how the narrative will be expressed and what type of models you will use to portray this." - Molly Simpson
From early on in the project, it was clear that we would have a dancing duo representing the narrative of the video. The people that we had chosen had a positive and professional representation, and were suitable for the video that we wanted to create. Giving the dancers our song and a deadline, we where able to create a routine that was suitable for the video and provided a strong narrative throughout.
"The pitch is very detailed and it is clear that you have put a lot of attention into the idea and that you have actively developed it to make it better. Good Luck, I hope it all works out!" - Harry Abbott
With this feedback, it suggests that the images and text that we had chosen was appropriate for some audience members. This shows the wide range of people that the video would attract and the various connotations that would be produced through the videos production. If there was any problems with our video the text narrative post would prove a meaning and the purpose of the video with the research backing up the choices and ideas made.
"Nat and Sanj, I can tell that your video has lots of potential and can see it being successful however I don't think your pitch tells us the full story line of the music video" - Ollie Dennis
Again a issue resolved, by a newly produced pitch. This contained refined images and words and helped to get the narrative of the video in a quick and effective way. Having a separate blog post containing the narrative also helped those that needed a text stimulus to see how effective the narrative would be in relation to our song and routine.
Anciallary Products
"I can see the change from your draft to final version of your digipak, i think changing the image you used was i good idea because your new image fits much better. Your style of your digipak i feel is more indie then pop, i don't think its a convention of a pop digipak, its too simplistic and clean cut to be pop styled. However you have used the forms and conventions of a digipak by placing and bar code and legal rights on the back panel. Overall i do really like the look of your digipak and poster, you can tell you have put a lot of thought into your design as seen in your research everything has been thought through. Its very stylish and i like that, the whole package works well nicely, well done. - Chloe Philips
My most significant improvement towards my anciallry products was the change of image, which was needed for many reasons. The new image has been taken well by audience members and shows the passion and pop genre that is being attempted to be represented. I would argue, that my design still follows the convetions of indie pop as much of my inspiration of design was drawn from Jessie Ware, with the style of the artist derived from Rihanna's Loud.
"There is a noticeable improvement made from your Draft to the Final. It shows within your Final that you have put a lot of hard work into this. I like the image that you've used for your Digipak and Advert. The fact that she is looking away gives a sense of mystery towards Katie. The fact that the Digipak is in black and white goes with your music video. Not many professional artists make links between their Ancillary products and Music Video. The font used is simple and readable, there is an equal balance between the space used and the blank space." - Krishna Chauhan
My image has been again, approved by a audience member. This shows the changes I have made have been done for the better, with my design being accepted by more people in and out of my target audience. Linking the black and white ancillary products to my main product was done intentionally, as I wanted audience members to create a connection between the two texts. The overall design has been approved, and suggest that the effort and research has been effective.
"Very good improvements Sanjay. I like the way you have been consistent with both your advert and digipak, and it is easily noticeable that they are both related and by the same artist. I like the colour scheme as you haven't tried to over complicate things, you have kept a simple colour scheme but made it look very effective." - Alex Rhodes
Being consistent has provided a positive unity between the two texts, and has been approved my audience members. Having the image of the artist is a huge convention of pop as it helps to make sure that the products are memorable and successful. Keeping a simple colour scheme has again, linked my main and ancillary products together. It has also helped make the products 'edgy' and combines a indie influence to the texts and layout of both products.
"Wow, good." - Will Jones
Shows the good progress that I have made.
"There is a lot of improvement from your draft to final Digipak. You have clearly stuck to a house theme and have put in a lot of work to make noticeable change. I like that the image on your Digipak and Poster are the same, this means that your intended audience can easily identify the artist. The colour choices made are consistent and match your final music video, this shows a lot of professionalism. The typography used is also clear and can be easily read from where it is placed on both products. I think that maybe if you had more time you could have put more images of the 'star girl' on the blank panels of your Digipak. But apart from that, it is very stylish and I would consider buying this if out in the shops/online." - Michelle Knight
25 Word Pitch
"Nat and Sanj, you have the basic details of where you want to take the video and how it will come together. There isn't as much given for the story line, but overall a really good pitch:-) Looking forwards to seeing the end product." - Lauren Roberts
This was yet again, the same problem. With a refined pitch we were able to chosen texts and image that helped represent that video that we wanted to create.
"This is a good pitch, we want to know more about the story of the video and the song you are producing a music video for, besides that you are staring to show a clear idea and we are looking forward to seeing your final product." -Jack Green
This issue was again, having a unclear pitch; its ineffective way of displaying the narrative of the story. However, through the use of images it shows that the idea of the video can be seen by some. The narrative issue was solved by a separate blog post, explaining the meaning of the video.
"Nat and Sanjay, I feel you have really clear idea of what you ant your music video to consist of. I think you need to give us more info behind the story of your video so we have more to look forward to! All in all a brilliant idea and I look forward to seeing what you produce, The best of luck to you!" - Millie Leader
With a new and refined twenty-five word pitch, our audience and market would now have a better understanding of the type of video that was being created. To support the narrative idea, having a blog post containing the narrative was appropriate and reduced confusion for some. It also provided a visual stimulus for how effective the main product would potentially be.
"Nat and Sanj , I feel as though you have told us a lot about what the video will include , but actually drifted away from the song and genre you have chosen. I maybe would have considered using a song that fits your genre to be the background music. But your ideas is excellent and has the potential to be very successful, exited to see the finished product , good luck !!" - Jack Wildbore
With this particular comment, I feel that the previous research that had been conducted gave the audience gave the audience the idea that my chosen genre was indie pop. The moodboads and target market research had shown that people of the desired audience would be interested and inclined the style of music that was being created.
"I feel this is a good pitch and you have given a lot of detail about the overall video idea. I am interested in how the narrative will be expressed and what type of models you will use to portray this." - Molly Simpson
From early on in the project, it was clear that we would have a dancing duo representing the narrative of the video. The people that we had chosen had a positive and professional representation, and were suitable for the video that we wanted to create. Giving the dancers our song and a deadline, we where able to create a routine that was suitable for the video and provided a strong narrative throughout.
"The pitch is very detailed and it is clear that you have put a lot of attention into the idea and that you have actively developed it to make it better. Good Luck, I hope it all works out!" - Harry Abbott
With this feedback, it suggests that the images and text that we had chosen was appropriate for some audience members. This shows the wide range of people that the video would attract and the various connotations that would be produced through the videos production. If there was any problems with our video the text narrative post would prove a meaning and the purpose of the video with the research backing up the choices and ideas made.
"Nat and Sanj, I can tell that your video has lots of potential and can see it being successful however I don't think your pitch tells us the full story line of the music video" - Ollie Dennis
Again a issue resolved, by a newly produced pitch. This contained refined images and words and helped to get the narrative of the video in a quick and effective way. Having a separate blog post containing the narrative also helped those that needed a text stimulus to see how effective the narrative would be in relation to our song and routine.
Anciallary Products
"I can see the change from your draft to final version of your digipak, i think changing the image you used was i good idea because your new image fits much better. Your style of your digipak i feel is more indie then pop, i don't think its a convention of a pop digipak, its too simplistic and clean cut to be pop styled. However you have used the forms and conventions of a digipak by placing and bar code and legal rights on the back panel. Overall i do really like the look of your digipak and poster, you can tell you have put a lot of thought into your design as seen in your research everything has been thought through. Its very stylish and i like that, the whole package works well nicely, well done. - Chloe Philips
My most significant improvement towards my anciallry products was the change of image, which was needed for many reasons. The new image has been taken well by audience members and shows the passion and pop genre that is being attempted to be represented. I would argue, that my design still follows the convetions of indie pop as much of my inspiration of design was drawn from Jessie Ware, with the style of the artist derived from Rihanna's Loud.
"There is a noticeable improvement made from your Draft to the Final. It shows within your Final that you have put a lot of hard work into this. I like the image that you've used for your Digipak and Advert. The fact that she is looking away gives a sense of mystery towards Katie. The fact that the Digipak is in black and white goes with your music video. Not many professional artists make links between their Ancillary products and Music Video. The font used is simple and readable, there is an equal balance between the space used and the blank space." - Krishna Chauhan
My image has been again, approved by a audience member. This shows the changes I have made have been done for the better, with my design being accepted by more people in and out of my target audience. Linking the black and white ancillary products to my main product was done intentionally, as I wanted audience members to create a connection between the two texts. The overall design has been approved, and suggest that the effort and research has been effective.
"Very good improvements Sanjay. I like the way you have been consistent with both your advert and digipak, and it is easily noticeable that they are both related and by the same artist. I like the colour scheme as you haven't tried to over complicate things, you have kept a simple colour scheme but made it look very effective." - Alex Rhodes
Being consistent has provided a positive unity between the two texts, and has been approved my audience members. Having the image of the artist is a huge convention of pop as it helps to make sure that the products are memorable and successful. Keeping a simple colour scheme has again, linked my main and ancillary products together. It has also helped make the products 'edgy' and combines a indie influence to the texts and layout of both products.
"Wow, good." - Will Jones
Shows the good progress that I have made.
"There is a lot of improvement from your draft to final Digipak. You have clearly stuck to a house theme and have put in a lot of work to make noticeable change. I like that the image on your Digipak and Poster are the same, this means that your intended audience can easily identify the artist. The colour choices made are consistent and match your final music video, this shows a lot of professionalism. The typography used is also clear and can be easily read from where it is placed on both products. I think that maybe if you had more time you could have put more images of the 'star girl' on the blank panels of your Digipak. But apart from that, it is very stylish and I would consider buying this if out in the shops/online." - Michelle Knight
As someone that would be similar to my target market, this feedback shows the my work was successful. The noticeable changes in image and text have been effective enough to attract the attention of the audience and display the time and dedication of the products made. It shows that the link between my main and ancillary products works well and it is a combination that audience members can make for themselves. The design is effective, and shows that the indie influence was best for the designs of my product.
Final Music Video Feedback
"Your final music video looks brilliant. your editing skills are very good, the slow motion effect on some of the dancing really suits the tone of music, all parts of the video fit the song perfectly. Your transactions between shots complete the music video and help make it all flow nicely together. I can really see how you have developed and improved from your draft, with much better quality of shots, singing and dancing. well done, this product is brilliant" - Chloe Phillips
Final Music Video Feedback
"Your final music video looks brilliant. your editing skills are very good, the slow motion effect on some of the dancing really suits the tone of music, all parts of the video fit the song perfectly. Your transactions between shots complete the music video and help make it all flow nicely together. I can really see how you have developed and improved from your draft, with much better quality of shots, singing and dancing. well done, this product is brilliant" - Chloe Phillips
"Your final music video shows a various range of shots and effects (those being the slow motion elements and reversing the clips). I think that your editing skills are promising, the video flows alongside the music and the dancing from the actors works with the theme of your video. I think that you have improved to a great extent from your first draft." - Michelle Knight
Positive feedback towards our main product has shown that the video has been successful. This shows the many changes that were made and the feedback that was taken into account between the draft and final music video.
Evaluation Question 4 Draft - Sanj
How did you use media technologies in the construction and research, planning and evaluation stages?
Researching and Planning
Blogger:
Having used Blogger during my AS coursework and in my spare time, I have felt confident with its use and functions for updating and publishing my work.
It has allowed all stages of the project to be stored in a single place, with a navigation panel showing the work that has completed during the creation of the music video and ancillary products. This, in my opinion is the best way for our project to be presented as the website is accessible via the internet, this has meant that there are constant opportunities for improvements, additional work and its history to be found be all users.
Blogger has put at ease the way that the work would be presented. The website supports images, videos, texts and embedded documents that have proved crucial for evidence of planning, thoughts and research across the process of the project, this gives both I and others looking at the work a clear understanding of what needs to be done and the overall image that is going to be created through the products.
In addition, the website can be shared via a range of communication methods; social networks have been a primary example. Having a simple URL means that it can be accessed by anyone ensuring that there is constant feedback to help make the work the best possible standard, it also shows how well the project is going and any changes or problems that would potentially occur.
Animoto:
When producing the twenty-five word pitch, a short video featuring text and images was most suitable for those watching. Having a restricted time and frame limit, it meant that the words and images has to form a clear representation of what our main project was. With set templates, it meant that a large task could be done quickly and easily, ensuring that work was productive and time was managed effectively.
Twitter:
The use of social networks have been very important as a communication method for both peers and our target market.
Twitter, allowed me to communicate with teachers and peers for when advice was needed. This was used during the filming stage, where I was able to ask for guidance with the type of work and camera angles that would be efficient for the video's appearance. Its quick responses meant that the work at the time would be changed and it would be better suited after the changes had been made from the advice given.
Creating a twitter profile for our singer helped to create a fanbase for Billie White/ Katie Jones and the type of music that she was producing. Under a alias I was able to tweet and post pictures of photoshoots and filming locations in a hope to create a sense of realism of the people that 'followed' her. Having created it through the mobile app, responses that would be needed would be 24/7 and on the go, this helped to create a refine a fanbase to only those that would be interested to see or her the new music that was being released.
Flickr:
When conducting the first and second photoshoot, Flickr helped to ensure that they could be accessed in one single place. Having them uploaded on a photosharing website had meant that the photos taken where available to use for anyone looking in the album. This website came into primarily use during the ancillary products, where the difference in designs meant that different images of our singer had to be used.
The photo's uploaded on the website could be shared on the coursework blog and other websites, such as social media. This meant that there was enough people to suggest photos that could be used as well as approving the mise en scene of the artist. It allowed a small market to be created, providing a clear indication of what looked good on camera.
Scribd:
An alternative way of uploading word documents, it was a back up in case that some software was unavailable while allowing certain features not available on other programmes to be displayed ie. a table.
Photoshop:
An alternative way of publishing documents that may contain images and text. Photoshop was a programme that I had already mastered in the previous years coursework and proved easy to use. With the experience I had gained, I was able to create basic moodboards and visual journeys that showed the progress I made in a professional format.
The products I created on photoshop would often be posted on the coursework blog, adding to the work that had already been created.
Microsoft Office Word:
Microsoft word is has been a alternative way of producing work that could be published in a text post. Embedding the documents via Scribd, I was able to publish work that prove beneficial for the journey made during the music video processes.
Paint:
Paint was a piece of software that allowed me to print-screen comments, save them as a image and ultimately publish them on the coursework blog. This was effective when publishing the comments that I had made on other people's work and the comments that where made on my work. Showing the comments made proved to be useful when looking at the input that I was given and the way that I had acted on the response. This could be elements such as changing a image on a ancillary product or ensuring that the twenty-five word pitch was short and refined.
In addition, I was also able to publish the work that I had created on separate pieces of software and post them as images. Documents such as the 'visual digipak journey' where made on documents that where not restricted in their use, as a result the work of Paint allowed me to show others the progress that I had created in a image format.
The use of screenshots and Paint was useful for especially for blogger. It allowed me to add to the work that I had already created, providing aid and refinement for the work that I was producing.
Filming
HD Camera:
Primary recording equipment, on loan from the collage - the footage gathered from the video was filmed through it. Its HD display and wide range of uses helped to ensure that the best footage was caught in every clip that was made.
Lighting Equipment:
Provided by the filming studio, light boxes where provided. With access to three sets of lights the video was set with an equal balance of 'natural' lighting to help convey a sense of realism for the viewer. It also helped to create a visual link between the name of the song and what featured in the video, helping to create a hidden meaning - something that the target audience would be interested in.
The light ensured that everybody looked professional and enjoyable to watch, during the filming stage lights where used to manipulate shadows and help to ensure that the narrative of the story was effective throughout.
Speaker:
Through the Iphone the speaker amplified the pre-recorded song that our artist had lip-sync'd to. The music was loud enough to make sure that Katie did not feel embarrassed and was therefore able to carry out a confident performance. In addition, it helped others involved know the song in case they where needed (which happened to the female dancer) it made sure that people worked at the same time and the overall appearance appeared successful.
Iphone:
The Iphone was used to remain our singer the lyrics of Standing in the Way of The Light. Having downloaded a copy, the dancers where able to practise their routine with the song in mind, while our singer was able to match her voice to the pre-recorded song. This meant that editing the video was easy, as much of the song we needed was appropriate and suited the entrity of the song.
The phone as also used to access social networks sites, helping to make sure that the work we had been prepared to do was logged and approved by others.
The Iphone as also used to take photos of the model in the initial photoshoot, this was basic equipment and something that was sorted before the creation of ancillary products.
Post Production:
Mac's:
With the editing software only programmed to Mac's it meant that the music video would be edited from there. Being restricted to computer use only, I had little knowledge of the software of the computer itself. Through peer support and classroom activities I can say that my skills have advanced to a better stage. I have been able to successfully aid my group member in editing the video in a framed deadline as well as providing advice and opinions about its design. The software itself is not technical, but practise has allowed me to excel.
Final Cut Pro 10:
Software only available on Mac's and used by professional people within the media industry. Having little knowledge of experience of final cut I have advanced my knowledge during the music video project. Its ability to cut and add effects has been particularity effective for the video that we/I have created and has ensured that it stands out from others of the same genre. With pre-lim tasks I have been able to confidently use this software to much to a stage where I can produce a four minuet long song.
Youtube:
Posting the final music video on Youtube was a way to share the work to internet users. As a platform for music videos, people searching for music would likely to find the video and leave feedback, this will help with evaluation processes as it will provide a clear indication of the target market, those that prefer the video and the changes that could have been made to ensure that it was at a higher standard. Posting on Youtube means that the video is accessible for all constantly, encouraging the much needed criticism and response.
Social Networks:
Where used to broadcast the news of the completed music video, both mine and my partner's Facebook and Twitter featured the URL to the website, encouraging people to watch it and to leave feedback and responses. This was a quick and efficent way to market both my main and anciallry product and social networks have become a depednacny and quick way of communcation for people today.
Researching and Planning
Blogger:
Having used Blogger during my AS coursework and in my spare time, I have felt confident with its use and functions for updating and publishing my work.
It has allowed all stages of the project to be stored in a single place, with a navigation panel showing the work that has completed during the creation of the music video and ancillary products. This, in my opinion is the best way for our project to be presented as the website is accessible via the internet, this has meant that there are constant opportunities for improvements, additional work and its history to be found be all users.
Blogger has put at ease the way that the work would be presented. The website supports images, videos, texts and embedded documents that have proved crucial for evidence of planning, thoughts and research across the process of the project, this gives both I and others looking at the work a clear understanding of what needs to be done and the overall image that is going to be created through the products.
In addition, the website can be shared via a range of communication methods; social networks have been a primary example. Having a simple URL means that it can be accessed by anyone ensuring that there is constant feedback to help make the work the best possible standard, it also shows how well the project is going and any changes or problems that would potentially occur.
Animoto:
When producing the twenty-five word pitch, a short video featuring text and images was most suitable for those watching. Having a restricted time and frame limit, it meant that the words and images has to form a clear representation of what our main project was. With set templates, it meant that a large task could be done quickly and easily, ensuring that work was productive and time was managed effectively.
Twitter:
The use of social networks have been very important as a communication method for both peers and our target market.
Twitter, allowed me to communicate with teachers and peers for when advice was needed. This was used during the filming stage, where I was able to ask for guidance with the type of work and camera angles that would be efficient for the video's appearance. Its quick responses meant that the work at the time would be changed and it would be better suited after the changes had been made from the advice given.
Creating a twitter profile for our singer helped to create a fanbase for Billie White/ Katie Jones and the type of music that she was producing. Under a alias I was able to tweet and post pictures of photoshoots and filming locations in a hope to create a sense of realism of the people that 'followed' her. Having created it through the mobile app, responses that would be needed would be 24/7 and on the go, this helped to create a refine a fanbase to only those that would be interested to see or her the new music that was being released.
Flickr:
When conducting the first and second photoshoot, Flickr helped to ensure that they could be accessed in one single place. Having them uploaded on a photosharing website had meant that the photos taken where available to use for anyone looking in the album. This website came into primarily use during the ancillary products, where the difference in designs meant that different images of our singer had to be used.
The photo's uploaded on the website could be shared on the coursework blog and other websites, such as social media. This meant that there was enough people to suggest photos that could be used as well as approving the mise en scene of the artist. It allowed a small market to be created, providing a clear indication of what looked good on camera.
Scribd:
An alternative way of uploading word documents, it was a back up in case that some software was unavailable while allowing certain features not available on other programmes to be displayed ie. a table.
Photoshop:
An alternative way of publishing documents that may contain images and text. Photoshop was a programme that I had already mastered in the previous years coursework and proved easy to use. With the experience I had gained, I was able to create basic moodboards and visual journeys that showed the progress I made in a professional format.
The products I created on photoshop would often be posted on the coursework blog, adding to the work that had already been created.
Microsoft Office Word:
Microsoft word is has been a alternative way of producing work that could be published in a text post. Embedding the documents via Scribd, I was able to publish work that prove beneficial for the journey made during the music video processes.
Paint:
Paint was a piece of software that allowed me to print-screen comments, save them as a image and ultimately publish them on the coursework blog. This was effective when publishing the comments that I had made on other people's work and the comments that where made on my work. Showing the comments made proved to be useful when looking at the input that I was given and the way that I had acted on the response. This could be elements such as changing a image on a ancillary product or ensuring that the twenty-five word pitch was short and refined.
In addition, I was also able to publish the work that I had created on separate pieces of software and post them as images. Documents such as the 'visual digipak journey' where made on documents that where not restricted in their use, as a result the work of Paint allowed me to show others the progress that I had created in a image format.
The use of screenshots and Paint was useful for especially for blogger. It allowed me to add to the work that I had already created, providing aid and refinement for the work that I was producing.
Filming
HD Camera:
Primary recording equipment, on loan from the collage - the footage gathered from the video was filmed through it. Its HD display and wide range of uses helped to ensure that the best footage was caught in every clip that was made.
Lighting Equipment:
Provided by the filming studio, light boxes where provided. With access to three sets of lights the video was set with an equal balance of 'natural' lighting to help convey a sense of realism for the viewer. It also helped to create a visual link between the name of the song and what featured in the video, helping to create a hidden meaning - something that the target audience would be interested in.
The light ensured that everybody looked professional and enjoyable to watch, during the filming stage lights where used to manipulate shadows and help to ensure that the narrative of the story was effective throughout.
Speaker:
Through the Iphone the speaker amplified the pre-recorded song that our artist had lip-sync'd to. The music was loud enough to make sure that Katie did not feel embarrassed and was therefore able to carry out a confident performance. In addition, it helped others involved know the song in case they where needed (which happened to the female dancer) it made sure that people worked at the same time and the overall appearance appeared successful.
Iphone:
The Iphone was used to remain our singer the lyrics of Standing in the Way of The Light. Having downloaded a copy, the dancers where able to practise their routine with the song in mind, while our singer was able to match her voice to the pre-recorded song. This meant that editing the video was easy, as much of the song we needed was appropriate and suited the entrity of the song.
The phone as also used to access social networks sites, helping to make sure that the work we had been prepared to do was logged and approved by others.
The Iphone as also used to take photos of the model in the initial photoshoot, this was basic equipment and something that was sorted before the creation of ancillary products.
Post Production:
Mac's:
With the editing software only programmed to Mac's it meant that the music video would be edited from there. Being restricted to computer use only, I had little knowledge of the software of the computer itself. Through peer support and classroom activities I can say that my skills have advanced to a better stage. I have been able to successfully aid my group member in editing the video in a framed deadline as well as providing advice and opinions about its design. The software itself is not technical, but practise has allowed me to excel.
Final Cut Pro 10:
Software only available on Mac's and used by professional people within the media industry. Having little knowledge of experience of final cut I have advanced my knowledge during the music video project. Its ability to cut and add effects has been particularity effective for the video that we/I have created and has ensured that it stands out from others of the same genre. With pre-lim tasks I have been able to confidently use this software to much to a stage where I can produce a four minuet long song.
Youtube:
Posting the final music video on Youtube was a way to share the work to internet users. As a platform for music videos, people searching for music would likely to find the video and leave feedback, this will help with evaluation processes as it will provide a clear indication of the target market, those that prefer the video and the changes that could have been made to ensure that it was at a higher standard. Posting on Youtube means that the video is accessible for all constantly, encouraging the much needed criticism and response.
Social Networks:
Where used to broadcast the news of the completed music video, both mine and my partner's Facebook and Twitter featured the URL to the website, encouraging people to watch it and to leave feedback and responses. This was a quick and efficent way to market both my main and anciallry product and social networks have become a depednacny and quick way of communcation for people today.
Digipak Journey Sanj
The simplicity was also supported through a alternative/ pop theme and music genre. Helping to ensure that the design of my digipak linked together with the video would ensure that both products where successful for their purpose. Conducting further research led me onto a vintage theme, this was through the images that I had found and the music video's that I watched, I felt that this theme would be appropriate for the song that we had chosen for our video providing a middle and balance ground for the indie and pop music genre. It also allowed me to create a unique design that I know would appeal to a wide range of audiences.
2. (Image 4) Our focus for the music video was the dancer that we had included. Switching between the dancer and the artist provided mixture and helped ensure that the audiences attention remained.
This was a heavy part of our research, as finding a song that would work for the routine that we had chosen was difficult, it also had meant that we become reliant upon others rather than ourselves.
My digipak design has contained elements of dance, mainly through its design. The connection between dance would most likely be found in the videos that are produced and the songs that the artist preforms.
3. (Images 5 - 7) Once finding a dancer, we had to find a singer. This was crucial - the artist would appear in both the video and any images that were taken. The model/ artist that we had found was photogenic, confident and had experience working in photoshoots before. As a professional singer, the person that we had chosen would be prefect for our needs.
When looking at the appearance of our model, we had wanted somebody that looked as much like Birdy as possible. Katie, our model was the best for this.
4. (Image 8 - 9) - Once finding the right outfit, and producing a variety of photos that would work for both mine and Nat's digipak, I was able to base my work around it.
Using previous research from artists such as Jessie Ware, I felt that having a white boarder surrounding my design, would be something that would reflect the music genre and artist that I had created and wanted to represent.
The white boarder, achieved a Polaroid looking effect, something associated with people of my target market, this would therefore entice the buyers while keeping my simple, clean format that I intended to use at first.
Our chosen model, would also reflect the market and music that was being produced. We picked outfits ourselves, and researched clothing that would look professional on the cover of a digipak and presented on a poster. Using shops that our listeners would go to would give us a accurate reflection of what they need.
5. (Images 10 - 12) Wanting to show the representation between the video and the digipak, I feel that including dancers is a good way to show the progression I have made.
6. (Image 13) Here I was able to look at the type of shots that I would wish to use on the panels of my digipak. These where taken from previous research and feature angles that are unfollowed conventions, making it unique and stand out from others.
I quickly became interested in close up's and extreme close ups. I feel that it attracts the audience in a sexualised way, depending on the artists appearance. This is how I have chosen to feature the pop music genre to my design.
7. (Images 14 - 15) Here, I was taking particular interest in the panels that would be featuring for my design. I felt that in order to create a sophiscated impression, the font style would have to be chosen accordingly. This meant I would be considering a sans-serif font that conveyed a more classic and timeless appearance. It also made the font I used easier to read, along with extra spacing making the overall design unified and ahereing to my simple house style.
Creating panels featuring lyrics, is something that is often found - usually in inserts. Having it printed within the case, helps to make my product diffentt from others and lowers the chance of the audience being dismissive of it. It will allow them to gain a greater respect and understanding of the artist via the songs that are featured.
8. (See Image 8)
9. (Image 17) The research and many steps that I have shown so far have led to the creation of my draft digipak. This was submitted upon the basis that changes would be made in order for to achieve a better looking, and realistic digipak that would be linked together with the artist and the video.
10. Images (18 - 20) Upon receiving feedback from my work, I investigated into more depth about the type of music and digipak that I would be reproducing. Using books and the internet, I was able to find examples of existing work that could be applied to my design. Many included close ups/ and featured a pop music genre, something that drew my interest straight away.
11. (Image 21) Looking at the coursework that I produced last year was a key factor for my new design. The double page spread that I had created during AS contained the simple theme that I wanted to achieve in this new design. Boarders, and a white background was something that I realised I used and saw it easy to reproduce in my own work.
Many of the representations that I had made for my magazine, could now be applied to my digipak, suggesting that I had successfully created the plan that I wanted.
12. (Images 22 - 25) These are the mains steps used that were key for my final design. I ensured that there was a key focus on the pop genre for the artist, and ensured that the design of the digipak and advert appealed to a indie/ alternative nature.
Using examples of music such as Loud helped me to achieve the look that I was attempting, my final digipak being the result of this.
13. (Image 26) Final digipak.
Thursday, 4 December 2014
Evaluation Of Final Filming
During out final filming session for out music video both Nat and I found that there where many issues that needed to be resolved before the video could be filmed.
- Before filming we had issues of costume for our female dancer. Our male dancer was asked to bring a leotard to ensure that there where no limitations in terms of the routine; with a heavy focus on lifts and turns that helped the music video stand out. The main issue was having the having the bottom half of the female dancer covered modestly. With no leotard we had to improvise, shorts where made by cutting full length leggings (with car keys) to make sure that the appearance of the dancer appeared professional without limiting the routine.
- Our second issue, was that the connecting part of our tripod was not attached. This means that we where unable to film using the piece of equipment. Initially the filming quality for the music video was poor as both Nat and I had experience with only a tripod to use. Unsteady angles and shadows meant that we were unable to get the professional aesthetic that we needed. However, this was resolved via experimentation and the image on camera. From this we where able to gather sufficient footage and ensured that what we had created a good video.
Tuesday, 18 November 2014
Draft Music Video Feedback - Sanj
Some nice shots:
More lip sync required, especially the title sequence where the dance is overlaying with the singer:
- Most shots that we have created, need work. During feedback stages most have been described as static (no movement). This will be changed during the final music video stages, as both I and Nat will be encouraged to move the camera more and experiment much more with the shots and angles that we use. Before filming our next video, we will compile a more detailed storyboard along with details of the camera and how we wish to use it. This will then be discussed with peers and staff in a hope to gain approval for we film our final music video.
- This is something that we have been made aware of prior to our draft music video feedback. Our new design would feature a more classy, sophisticated mise en scene. All participants involved,feature a black tie theme that will give us the atmosphere that is needed.
- Our male dancer, will be wearing formal attire. Featuring black trousers, a smart white shirt and waistcoat. This will add both class and age for our dancer, in a attempt to give us the correct atmosphere that is required as well as making a professional impression for the viewers watching.
- All females involved will have a re-evaluated style of clothing, rather than dance equipment and t-shirt and jeans. During the stages of our current research, we have decided upon our female dancer wearing a lyrical dress. This can be sourced from most online shopping websites, meaning we are not restricted with the style that we need. Our main issue will be the colour, we will need to decide upon a suitable style that will work with the studio that we are attempting to hire as well as working in conjunction with the other participants costumes.
- Our singer/ Katie will be wearing clothes used during the second photoshoot/ final digipak. The choice of clothing here worked better for our needs. It made the artist fit the music genre that we needed as well as attracting a male gaze audience, something that is a heavy component of the pop/ indie music genre,
More lip sync required, especially the title sequence where the dance is overlaying with the singer:
- This was an issue, as Katie (our model/ singer) had little knowledge of the music and lyrics, which became evident that the stages during the stages of our filming and is something that has been reproduced in our video. Our filming skills have also been questioned, as we limited ourselves to certain lyrics that were being filmed. This can be easily resolved, as Katie will be made aware that of our filming date with enough time for her to learn them, in addition - checking with Katie that she has learnt the words before the filming date will give us confidence that our video will be more successful than the draft.
- This can be done via researching tutorials that can be used to achieve the desired look at we are attempting to recreate. Birdy fan made videos and blogs (tumblr's) will have been created, providing visual aid towards the work that we are attempting to emulate.
- Either Nat or I will focus on how to make the artists make up better, and will attempt to reproduce a style that works for the video and genre that we need.
- Particular attention to eye make up is crucial. As it allows us to have the desired strong, emotionally manipulating effect that we need. Focusing on the artists cheekbones, will be another primary focus.
- https://www.youtube.com/watch?v=cm5_2bTQwUc Using make up shading, will allow us to make the cheekbones become more defined, attracting the audiences attention towards the artists face, it will also make the model look similar to Birdy in a strong sense of appearance.
- Smaller things such as foundation, concealer and eyebrow work will be applied to all those involved. This will allow use to achieve a flawless look for the participants, helping to make sure that the overall appearance appears professional.
- We have been made aware of this because of our chosen music genre and the style of video that we wish to produce. Creating a contemporary dance music video has meant that there is little room for mistakes, as these will be picked up in either the singing or the dance between our male and female partner. To secure as many marks as possible both Nat and I will put the work in to acheive the best standard possible. Making others aware of the importance of the video and how it will effect us as students will also put into prospective how professional the video must be. However, we are prepared to put the work and effort in to achieve the best.
Websites to support improvements:
Birdy inspired/ fan blogs:
- birdystyle.tumblr.com/
- daily-birdy.tumblr.com
- i-love-birdy.tumblr.com/
Source: www.tumblr.com
Make-up tutorials:
- https://www.youtube.com/watch?v=x86Hc2LCjQg
- https://www.youtube.com/watch?v=gtQjYP4VE1A
- https://www.youtube.com/watch?v=5R7Q7s1lpEc
- https://www.youtube.com/watch?v=pfBp8GXF0gg
Source: www.youtube.com
Tuesday, 11 November 2014
Sanj's Feedback
Alex Rhodes:
Will Jones:
Krish Chauhan:
Angus Simmons:
Brad Ryan:
Millie Leader:
Molly Simpson:
Ollie Dennis:
Saturday, 8 November 2014
Plans Before Filming
Below Nat and I have had discussed the timings that we plan to meet when we are filming, this will ensure that our video is efficient and we overall manage our time better.
End of school: 3:10 pm
Leave school premises: 3:10 pm - 3:30 pm
Travel to 151 Films: 4:10 pm (35 mins)
Set up at studio: 4:20 pm (15 mins)
Dancer's, hair and make up/ costume change: 4:40 (20 mins)
Filming, dancers: 4:40 pm - 5:40 pm (2 hour)
Katie arrives: 5:15 pm
Hair and make up/ costume change: 5:35 (20 mins)
Filming, Katie: 5:40 pm - 7:00 pm (1 hour 20 mins)
Re-film of dancers: 7:00 pm - 8:00 pm (1 hour)
Filming finishes: 8:00 pm - 8:15 pm (15 mins)
Leave studio: 8:15 pm
End of school: 3:10 pm
Leave school premises: 3:10 pm - 3:30 pm
Travel to 151 Films: 4:10 pm (35 mins)
Set up at studio: 4:20 pm (15 mins)
Dancer's, hair and make up/ costume change: 4:40 (20 mins)
Filming, dancers: 4:40 pm - 5:40 pm (2 hour)
Katie arrives: 5:15 pm
Hair and make up/ costume change: 5:35 (20 mins)
Filming, Katie: 5:40 pm - 7:00 pm (1 hour 20 mins)
Re-film of dancers: 7:00 pm - 8:00 pm (1 hour)
Filming finishes: 8:00 pm - 8:15 pm (15 mins)
Leave studio: 8:15 pm
Wednesday, 5 November 2014
Research and Planning
1. The positioning of the artist is something that I feel, helps to effectively grabs the audiences attention. This is something that can be said to be a unfollowed convention of CD covers, therefore making it individual and unique.
Enlarging the image to ensure that it becomes the focus is something that I think is of great importance, and the image of the artist will often be used to publish or push the release of singles/ albums.
In addition, the mise en scene of the image adheres to the basic overall house style of the cover. Consisting of a basic hair style followed with natural make up and basic clothing, the image provided suggests a indie/ alternative music genre. Applying this to my own work, it would mean that I would have to take a considerable amount of thought and time into the models facial expression and appearance. Ensuring that it is similar to what I have found is very important as anything different would mean that the image would lack overall professionalism.
I would also take care of the artists choice of clothing and make up, ensuring that eyes become the heavily focus of the models face, while the hair style helps to form a representation of the overall music genre.
When looking the choice of clothing I feel that a plain jumper, collared clothing would be suitable for the image that I would intend to reproduce. This is because the image provided on the cover is sophisticated and simple all of which is something that I wish to my own artist to convey.
2. Jessie Ware's album is something that I feel resembles that work that I originally intended to re-produce. This is shown through the bordered image, positioning of text and the overall appearance of the cover. There are some differences between mine and the image provided, but I feel that the inspiration that I have based my own upon, shows many signs of this particular digipak.
Using a white boarder is something that I feel helps to attract a niche indie/pop target market, as using this style helps to create a Polaroid styled image, these have gained recent popularity and have often been associated with those outside the mainstream spotlight, in addition the white also provides balance and space helping the overall design to appear efficient and unique.
The image of the artist, is something that is something that would not often appear in the charts industry and would rather attract the desired audience that the artist intends to attract. T
The photograph used features the artist sitting on a set of stairs, with the image taken from a angled perspective. This allows the a full/ long shot to be used, and ensures that all factors of the artist become desirable, for example the face, body or clothing that the artist is supporting.
Having the hair in a bun connotes sophistication, and from the research I have done, I believe that this is the music that the artist produces. It gives a clean and presented appearance, suggesting that care has been taken to maintain a good standard of both the artist and the appearance on the cover.
With Jessie Ware intentionally avoiding eye contact, it can be suggested that she may have a shy personality or intends to remain away from the public or medias eye, something that is found by many artists, as these particular influences can have the occasional negative impact on the career.
3. The cover of this particular digipak conveys a dark and gothic theme that is reflected through the artist choice of clothing and make up. Wearing chocker's, heavy eye make up and large untamed hair is something that represents a grudge/ punk-rock genre that would often be shown through the music as well as the bands appearance.
Using a black and white theme has been used in separate effect to those covers analysed before. For this particular focus, the use of dark shades and colours connote negative associations such as death, bleakness, evil and 'scary'. This is something that is often linked to the genre of the bands music and therefore is reproduced in the bands members.
When looking at this particular design, my attention is bought towards the extreme close ups used of both band members. The photo has been taken large enough ensure that it becomes the entirety of the cover and therefore ensures that it becomes the primary focus. It allows the audience to be drawn the cover for different reasons ranging from a male sexual perspective to a desire for clothing or imitation of the music genre.
Tuesday, 4 November 2014
Sanj's Digipak Feeback
Upon receiving feedback from both my digipak and promotional poster/ advert it become apparent that many changed would need to be conducted in order for the products that I've produced to be realistic, efficient for their purpose and produced to the highest standard possible.
The promotional poster/ advert's most significant change is the main image used to promote Katie Jones and her album. When looking at the image I have used, it is apparent that it connotes happiness, innocence and naivety. This can be shown through this type of clothing that she is wearing - a basic printed shirt and the facial expressions and body language that the artist is producing. Using a clear close up/ head shot with basic equipment has resulted in complications, such as a unclear and distorted image during the printing stages and also the limitations that have been made as a result of the image being framed in a particular way.
During research stages, and the research I intend to produce, my digipak and poster appears to be a stern, professional and sophisticated genre. These are mainly through the black and white colour scheme that is often associated with a classic and upper class audience it is also plain and efficient for its purpose, a reflection of the niche style of music that Katie Jones is producing, all of which are contributing factors to the type of persona/ indemnity that I wish to create for my artist.
I intend to meet up, once again with the model that both Nat and I are using. By this point I will have a clear understanding of the type of style that I want to produce in my own work, all of which will be discussed with peers in a hope to seek approval. I will find existing digipaks and images and evaluate my findings, considering how they would be suitable for my work and how they could be adapted to the work that I want to produce.
Once finding a suitable photograph I will be able to look into the actual design and layout of my work. Finding the image is the current priority of mine, as I feel that my rest of both the advert and digipak would be able to be based around this idea such as the text, layout and overall house style.
I will also continue to reproduce my work in a hope that there is a sense of direction and that the artist and the music that is being represented is reflected through my design and changes.
The promotional poster/ advert's most significant change is the main image used to promote Katie Jones and her album. When looking at the image I have used, it is apparent that it connotes happiness, innocence and naivety. This can be shown through this type of clothing that she is wearing - a basic printed shirt and the facial expressions and body language that the artist is producing. Using a clear close up/ head shot with basic equipment has resulted in complications, such as a unclear and distorted image during the printing stages and also the limitations that have been made as a result of the image being framed in a particular way.
During research stages, and the research I intend to produce, my digipak and poster appears to be a stern, professional and sophisticated genre. These are mainly through the black and white colour scheme that is often associated with a classic and upper class audience it is also plain and efficient for its purpose, a reflection of the niche style of music that Katie Jones is producing, all of which are contributing factors to the type of persona/ indemnity that I wish to create for my artist.
I intend to meet up, once again with the model that both Nat and I are using. By this point I will have a clear understanding of the type of style that I want to produce in my own work, all of which will be discussed with peers in a hope to seek approval. I will find existing digipaks and images and evaluate my findings, considering how they would be suitable for my work and how they could be adapted to the work that I want to produce.
Once finding a suitable photograph I will be able to look into the actual design and layout of my work. Finding the image is the current priority of mine, as I feel that my rest of both the advert and digipak would be able to be based around this idea such as the text, layout and overall house style.
I will also continue to reproduce my work in a hope that there is a sense of direction and that the artist and the music that is being represented is reflected through my design and changes.
Friday, 31 October 2014
Monday, 27 October 2014
Friday, 17 October 2014
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