Final Music Video

Sanj's Final Digipak

Digipak Journey Nat

1. My idea started with the hand written signature from Gabrielle Aplin's album

2. This lead me on to looking at particular artist's image I could replicate for my cover, which resulted in me researching into Birdy

3. A black and white theme was something I decided to incorporate into my design a I came across this theme significantly when on Tumblr

4. I researched into lyric booklets and panels to see if they would look good in my design, however I used the idea of having text and tiled this across my three inside panels instead

5. The idea of femenising this digipak played to mind which is why I researched into flower patterns (I ditched this idea after creating my below average draft version)

6. The Jessie Ware album began to make me think about the graphology features of the digipak and where I was going to place everything

7. The idea of an old styled record came into mind when planning my final digipak,as the vintage aesthetic was something which played on my mind from the beginning

8. The piano was something I debated on photographing with my artist for my cover, however I believed it would be too complex for the simplistic edge I wanted

9. Originally we had one female dancer in our video, and I tried to incorporate this in the album, as our single was the major song, however this idea wouldn't have created the correct image

10. After changing from one female dancer to a male and a female, I thought due to the album being emotional filled I could try to use this image to symbolise love. Unfortunately I didn't feel in the end this was necessary

11. I grabbed inspiration for lipstick from this image, as I believed this look would work for my artist, and make her more bold.

12. I used the large back combed hair look from this photo on my artist in the photoshoot, as the pop genre usually contains either big focal points of the eyes or hair to attract the male gaze

13. From this album it inspired me into looking at experimenting with fonts to create a smart aesthetic

14. This image from tumblr inspired me to have a white thick border on my cover, as it creates a neat simple aesthetic

15. The Taylor Swift album cover gave me the idea to thicken the bottom white blocked border to have the artist name. The image used also inspired me, as it was different to normal pop photo conventions

16. The photoshoot allowed me to play around with different camera angles and artist poses to see which worked. I decided to incorporate the Taylor Swift idea, and challenge the conventions of the male gaze

17. I finalised my font to Perpetua Titling which I also happened to use in my music magazine coursework at AS. This was because of its tidy aesthetic

18. I settled on a colour scheme of orange and brown because it was different, but I decided to focus on using colour for my final design as pop albums are mainly vibrantly marketed

19. I researched into autumn leaves as I decided to change my album name to this. It also made me think of how Gabrielle Aplin used the English countryside in her 'English Rain' album

20. I then decided to look into camera angle of leaves (e.g close ups) which would be effective to pan across my three inside panels, as this still created a simple aesthetic

21. My final digipak challenged conventions and met many conventions. I found it a long process of research to come up with my final design, because in my opinion the pop genre is difficult to replicate with a limited budget as it solely revolves around 'the perfect image', because how an artist looks will sell their music

Found Footage

Draft Music Video Feedback - Nat

Some Nice Shots: 
Some of the shots that we have used in our video are framed and with sufficient movement. However there is a limited amount of them which identifies that it took us a while to adjust the camera and the tripod to our comfort. We did struggle for time towards the end because we felt that we weren't as organised as we would have liked. This meant that we did rush shots to make sure that we got enough to use in editing. To overcome this e will make a list of things we need done in each time frame, and we will stick to a precise schedule to ensure that this is done to the best of our ability, to ensure we get good enough marks.


Costume is a real issue:
We have been notified that the costume attire we dress our artists in makes the performance look scruffy and unprofessional. We have decided with large research and thought that it would be a good idea to dress our dancers in similar costume to those in the Ed Sheeran - Thinking out Loud video. Even though the dance in this video is more lyrical/ballroom we still believe that with the costume being more formal in our video it would create a better aesthetic. We will overcome this factor by looking online and resourcing clothing from local high street shops to ensure that this is possible.

More lip sync required, especially the title sequence where the dance is overlaying with the singer:
We were aware after filming when looking at our footage that we only had Katie singing the chorus for most of our filming. Therefore during post production we were aware that we were limited on what we could do. This also meant that some parts of the lip sync do not match as we had to use a few different lyrics here and there to ensure we had a sufficient amount of footage of our artist. We would need to become a lot more organised before re-filming, but we have decided that re-filming everything is something that we should do to ensure we attain the best grade we can.


Make up needs attention, this needs work:
By watching YouTube tutorials it will enable us to gain a better understanding of how to present our artists and our dancers. In many shots both Katie and the dancers look washed out of the shots, and they look particularly young. We would like to completely get rid of this if possible as it means that the overall professionalism of the final product will look better. Unfortunately with pop, and the concept of dance it makes it extremely difficult of us as everything must be the idea of 'perfect' which will mean that effective planning beforehand and organisation is key for us to succeed as a pair.


Full marks will be very very challenging:
We have been made aware the full marks will be challenging because of the music genre that we have chosen. Our contemporary dance video will need to be 'flawless' as any problems or misjudgments will be picked up on. As students, with the technical ability we have, have made it aware that this will be hard to achieve, but all those involved have been made aware how important the video is.

Music Video Bloopers

Draft Music Video

Types of Music Video

Concept

Concept videos tend to have no story line and/or relation to the lyrical content of the song. The imagery exhibited is usually surrounded by one idea, but the audience have no idea what is going on.

There are two types of concept video:

Thematic - based around a theme (dependent on genre) for example if it was rap there would be images and videos of streets.

Symbolic - montages of clips, images, videos etc which have meaning that connects. These suggest mood, emotion and feeling, which tend to contradict lyrical meaning.

Advantages of concept video:

• They can be very creative

• They are unique/memorable

Disadvantages of concept video:

• Can come across as strange, misleading or weird

• If the artist isn't present in the video then it will not promote their identity

Narrative 
Within this type of video, there are different types of narrative.

Amplification - The narrative may be slightly influenced by the lyrical content it uses

Illustration - This is where the narrative links directly to the lyrics

Disjuncture - This is where the narrative holds very little relationship with the song, and holds a random meaning.

Advantages of a narrative video:

• They can empathise with the artists emotion, which tress to create a relationship between the artist and the audience. 

• A simple plot makes a video more interesting to the audience.

Disadvantages of a narrative video:

• They can be expensive for the record label to produce

• If the narrative is unclear it can leave the audience confused wondering what the message was

Performance 
Performance videos are centered around the artist. They are used as a platform to sell the artist in the market, and are common in pop and rock genres.

Advantages of performance video:

• Cheaper to make

• Not much thought

• Self promotion

Disadvantages of performance video:

• Generic and boring

• Lack of creativity