Sanj's Digipak Feeback

Upon receiving feedback from both my digipak and promotional poster/ advert it become apparent that many changed would need to be conducted in order for the products that I've produced to be realistic, efficient for their purpose and produced to the highest standard possible.

The promotional poster/ advert's most significant change is the main image used to promote Katie Jones and her album. When looking at the image I have used, it is apparent that it connotes happiness, innocence and naivety. This can be shown through this type of clothing that she is wearing - a basic printed shirt and the facial expressions and body language that the artist is producing. Using a clear close up/  head shot with basic equipment has resulted in complications, such as a unclear and distorted image during the printing stages and also the limitations that have been made as a result of the image being framed in a particular way.
During research stages, and the research I intend to produce, my digipak and poster appears to be a stern, professional and sophisticated genre. These are mainly through the black and white colour scheme that is often associated with a classic and upper class audience it is also plain and efficient for its purpose, a reflection of the niche style of music that Katie Jones is producing, all of which are contributing factors to the type of persona/ indemnity that I wish to create for my artist.
I intend to meet up, once again with the model that both Nat and I are using. By this point I will have a clear understanding of the type of style that I want to produce in my own work, all of which will be discussed with peers in a hope to seek approval. I will find existing digipaks and images and evaluate my findings, considering how they would be suitable for my work and how they could be adapted to the work that I want to produce.

Once finding a suitable photograph I will  be able to look into the actual design and layout of my work. Finding the image is the current priority of mine, as I feel that my rest of both the advert and digipak would be able to be based around this idea such as the text, layout and overall house style.
I will also continue to reproduce my work in a hope that there is a sense of direction and that the artist and the music that is being represented is reflected through my design and changes.

Evaluation Of Filming

When filming we were presented with a number of issues which made it difficult for us to get all the footage we needed. Firstly, the tripod equipment we took with us from school was broken, and therefore we had to borrow the professional tripod from 151 studios. This did work out in our favour due to the tripod being of excellent quality, meaning some of the footage we produced was better than it would have been with the basic equipment we took with us.
The second problem we had to overcome was shadows. Due to having three large filter lights it came increasingly difficult to get the right size shadow, and keep the continuity of the studio infinity walls the same at all times. We played around with the lights height and position so that we could produce the best overall aesthetic in our opinion.
A further problem we had to face was the size of the space we booked out. The dancers were struggling to complete the whole dance as the space was too small. This meant we lost the fluency of the dance in places which decreased the professionalism. The final problem which occured was the amount of time we had and the way in which we utilised it. We needed our dancers and our artist to look the part which unfortunately took longer than we were expecting. As well as this, we also had to go through the health and safety with the owner of the studio which took the, and we had to set up the studio ourselves. The time we had to film meant that we were cutting it fine to film all the footage we needed. unfortunately, we didn't capture as much as we had hoped from both the artist and the dancers which means that in post production, repetition of some shots will occur for our draft.

Sanj's Advert Draft

Digipak Analysis

Digipak Advert Evaluation

After Viewing The Location

Yesterday we went to view the location in which we would like to hire. The two rooms we went to view were a drama studio and a dance studio at a school in the same town as ours. We found many pros and cons:

Pros:

Cheap Facilities

Local Facilities

Large Facilities

Flexible Hours 

Access To Light and Sound Systems

Cons:

Limited Camera Angles

Excessive Natural Light 

Cannot Move Piano To Studios

We believe that we would need to take the camera with us, again, to trial some shots, to see how achievable the ideas we have would be, in order to keep a professional aesthetic.

Before Viewing The Location

• Before viewing the location, we must consider how suitable the potential prospect of the filming location would be in relation to the video that we would be planning to create. We must carefully consider and plan how best the video would look in relation to the size, area and location that we plan to use, while also understanding that some areas may be restricted such as mirrors or natural lighting that may cause the video to appear unrealistic and unprofessional.
• When there, we will take pictures, and will take a look at the facilities that are available to us. This will the be discuss teachers, and then decide how realistic the idea of the location will be. If the idea will be agreed we will be able to meet with people involved in the video and decide the best way that the video would look in relation to the size of the room an classroom fixtures. We must also be aware that the room may not be approved, if this is the case other rooms may have to be provisionally looked at, in case they become back ups for us to use. These include school areas fixtures and other rooms that we would be able to hire, of which we have already started to research upon.

Examples of Other Texts

The reason as to why we have posted two of Birdy's previous music videos is because they both capture different concepts which we would like to transfer into our music video, without completely copying them. These videos are usual watches and have helped us build our vision for our music video, due to it being the same music artist and the same style of music as the song we have chosen.



This very simplistic video of Christina Perri's song Human is an inspiration for us, as we believe she carries the emotion through her music video with in the level of simplicity it endures. We feel that this is a great example of an 'easier' styled and produced music video can still really work and carry a professional aesthetic the entire duration.

We found this video of Paloma Faith inspiring, because it uses elements of both narrative and performance, which is something we wish to include in our music video. It is simplistic in many ways, however we realise that we don't have the budget to ensure we would have access to the mise en scene which this video uses.



Emeli Sande's video 'Clown' is another simplistic ballad styled music video, containing elegance and emotion. This type of character is something we want our artist to have throughout the music video to 'Standing In The Way Of The Light'.

Next To Me includes the piano and a band which is a convention we would like to include in our music video. The location of this music video is also something we would like to look into further, as we believe it has multiple use and would be extremely useful.

Mood Board