The main element we drew out from this advert was the style and focus on dance. We feel dance has a way of expressing emotion, and is something in which would compliment an indie-pop styled ballad. The types of shot used with in this advert is something we would like to recreate, as it really symbolises the art of how aesthetically pleasing dance is.
The concept of dance and the meaning the lyrics have in relation to the video is something we would like to include when creating the narrative within our video. We believe a strong narrative in relation to the lyrics of the song give a video purpose and a more significant meaning.
This video which includes dance is an inspiration with how the music video is edited together. We feel that regardless of the factor that the dance performed in this video is not the same style as we would like to portray in ours, it still gives us ideas of how to put the final piece together, after shooting everything.
The shots used in this video are intriguing, and really capture the aesthetic and beauty of movement within the dance routine. We feel like this is something we could interpret and develop to make the emotion of the dance in our video stand out, and have an effect on the audience. The setting of this video is also something we are looking into for our location, as it is simplistic and completes the overall aesthetic.
Regardless of this video being more uptempo and a different genre, the concept of this video being solely focused on the dance is what makes this video stand out. Not only that, but the video is also edited to black and white which is something we would like to include within our music video. We would like to do this because we feel it creates a more simple picture, and allows the audience to feel more emotion, rather than having to take in the colour, which could change the whole atmosphere through analysis.
We found this dance from a film from the 80's and would like to replicate camera shots as well as format and order. We also like the location in which this is filmed, and is something we would like to look into using in the music video we produce.
The emotion within this video is created through the tempo of the song, and the camera angles used. This is an effective way of putting across emotion, and is something we would like to look into doing for our music video.
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