Digipak Journey Nat

1. My idea started with the hand written signature from Gabrielle Aplin's album

2. This lead me on to looking at particular artist's image I could replicate for my cover, which resulted in me researching into Birdy

3. A black and white theme was something I decided to incorporate into my design a I came across this theme significantly when on Tumblr

4. I researched into lyric booklets and panels to see if they would look good in my design, however I used the idea of having text and tiled this across my three inside panels instead

5. The idea of femenising this digipak played to mind which is why I researched into flower patterns (I ditched this idea after creating my below average draft version)

6. The Jessie Ware album began to make me think about the graphology features of the digipak and where I was going to place everything

7. The idea of an old styled record came into mind when planning my final digipak,as the vintage aesthetic was something which played on my mind from the beginning

8. The piano was something I debated on photographing with my artist for my cover, however I believed it would be too complex for the simplistic edge I wanted

9. Originally we had one female dancer in our video, and I tried to incorporate this in the album, as our single was the major song, however this idea wouldn't have created the correct image

10. After changing from one female dancer to a male and a female, I thought due to the album being emotional filled I could try to use this image to symbolise love. Unfortunately I didn't feel in the end this was necessary

11. I grabbed inspiration for lipstick from this image, as I believed this look would work for my artist, and make her more bold.

12. I used the large back combed hair look from this photo on my artist in the photoshoot, as the pop genre usually contains either big focal points of the eyes or hair to attract the male gaze

13. From this album it inspired me into looking at experimenting with fonts to create a smart aesthetic

14. This image from tumblr inspired me to have a white thick border on my cover, as it creates a neat simple aesthetic

15. The Taylor Swift album cover gave me the idea to thicken the bottom white blocked border to have the artist name. The image used also inspired me, as it was different to normal pop photo conventions

16. The photoshoot allowed me to play around with different camera angles and artist poses to see which worked. I decided to incorporate the Taylor Swift idea, and challenge the conventions of the male gaze

17. I finalised my font to Perpetua Titling which I also happened to use in my music magazine coursework at AS. This was because of its tidy aesthetic

18. I settled on a colour scheme of orange and brown because it was different, but I decided to focus on using colour for my final design as pop albums are mainly vibrantly marketed

19. I researched into autumn leaves as I decided to change my album name to this. It also made me think of how Gabrielle Aplin used the English countryside in her 'English Rain' album

20. I then decided to look into camera angle of leaves (e.g close ups) which would be effective to pan across my three inside panels, as this still created a simple aesthetic

21. My final digipak challenged conventions and met many conventions. I found it a long process of research to come up with my final design, because in my opinion the pop genre is difficult to replicate with a limited budget as it solely revolves around 'the perfect image', because how an artist looks will sell their music