In order to attract a specific target market that would be attracted to the artist that we had created, UK Tribes had allowed us to conduct in depth research in order to find the most appropriate and realistic type of tribe that would be interested in/ attracted to the type of music that Billie-White would be producing.
Young-Alts are a tribe known to express themselves through music, art and fashion, which is why we believe that all three are of equal importance. The music being the song choice, the art being the dance, and the fashion being the vintage styled look.
Due to the tribe having an equal split between sexes, it makes it crucial that we conduct more research to ensure we are able to know how to appeal to males as well as females through our artist. This could be done through merchandise, or styling of album colours being neutral, rather than tailored to one sex.
Our artist would produce unique songs, due to the fact that individuality is a key element of being a part of the Young-Alts tribe. We would also ensure that however simplistic we make Billie-White look, we will do our best to ensure she is differently styled from the other tribes such as Townies and trendies, as this isn't the image we wish for her to portray.
Age: 21
Interests: Fashion photography, textile designing, watching Rom-Com films, singing and contemporary ballet.
Biography: Ellie is currently finishing her last year at London University of the Arts studying Fashion photography. She has a part time job working in a large John Lewis department store. Ellie enjoys shopping, creating her own fashion line, and hopes to develop her skills into a future career of working within the fashion industry.
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