The simplicity was also supported through a alternative/ pop theme and music genre. Helping to ensure that the design of my digipak linked together with the video would ensure that both products where successful for their purpose. Conducting further research led me onto a vintage theme, this was through the images that I had found and the music video's that I watched, I felt that this theme would be appropriate for the song that we had chosen for our video providing a middle and balance ground for the indie and pop music genre. It also allowed me to create a unique design that I know would appeal to a wide range of audiences.
2. (Image 4) Our focus for the music video was the dancer that we had included. Switching between the dancer and the artist provided mixture and helped ensure that the audiences attention remained.
This was a heavy part of our research, as finding a song that would work for the routine that we had chosen was difficult, it also had meant that we become reliant upon others rather than ourselves.
My digipak design has contained elements of dance, mainly through its design. The connection between dance would most likely be found in the videos that are produced and the songs that the artist preforms.
3. (Images 5 - 7) Once finding a dancer, we had to find a singer. This was crucial - the artist would appear in both the video and any images that were taken. The model/ artist that we had found was photogenic, confident and had experience working in photoshoots before. As a professional singer, the person that we had chosen would be prefect for our needs.
When looking at the appearance of our model, we had wanted somebody that looked as much like Birdy as possible. Katie, our model was the best for this.
4. (Image 8 - 9) - Once finding the right outfit, and producing a variety of photos that would work for both mine and Nat's digipak, I was able to base my work around it.
Using previous research from artists such as Jessie Ware, I felt that having a white boarder surrounding my design, would be something that would reflect the music genre and artist that I had created and wanted to represent.
The white boarder, achieved a Polaroid looking effect, something associated with people of my target market, this would therefore entice the buyers while keeping my simple, clean format that I intended to use at first.
Our chosen model, would also reflect the market and music that was being produced. We picked outfits ourselves, and researched clothing that would look professional on the cover of a digipak and presented on a poster. Using shops that our listeners would go to would give us a accurate reflection of what they need.
5. (Images 10 - 12) Wanting to show the representation between the video and the digipak, I feel that including dancers is a good way to show the progression I have made.
6. (Image 13) Here I was able to look at the type of shots that I would wish to use on the panels of my digipak. These where taken from previous research and feature angles that are unfollowed conventions, making it unique and stand out from others.
I quickly became interested in close up's and extreme close ups. I feel that it attracts the audience in a sexualised way, depending on the artists appearance. This is how I have chosen to feature the pop music genre to my design.
7. (Images 14 - 15) Here, I was taking particular interest in the panels that would be featuring for my design. I felt that in order to create a sophiscated impression, the font style would have to be chosen accordingly. This meant I would be considering a sans-serif font that conveyed a more classic and timeless appearance. It also made the font I used easier to read, along with extra spacing making the overall design unified and ahereing to my simple house style.
Creating panels featuring lyrics, is something that is often found - usually in inserts. Having it printed within the case, helps to make my product diffentt from others and lowers the chance of the audience being dismissive of it. It will allow them to gain a greater respect and understanding of the artist via the songs that are featured.
8. (See Image 8)
9. (Image 17) The research and many steps that I have shown so far have led to the creation of my draft digipak. This was submitted upon the basis that changes would be made in order for to achieve a better looking, and realistic digipak that would be linked together with the artist and the video.
10. Images (18 - 20) Upon receiving feedback from my work, I investigated into more depth about the type of music and digipak that I would be reproducing. Using books and the internet, I was able to find examples of existing work that could be applied to my design. Many included close ups/ and featured a pop music genre, something that drew my interest straight away.
11. (Image 21) Looking at the coursework that I produced last year was a key factor for my new design. The double page spread that I had created during AS contained the simple theme that I wanted to achieve in this new design. Boarders, and a white background was something that I realised I used and saw it easy to reproduce in my own work.
Many of the representations that I had made for my magazine, could now be applied to my digipak, suggesting that I had successfully created the plan that I wanted.
12. (Images 22 - 25) These are the mains steps used that were key for my final design. I ensured that there was a key focus on the pop genre for the artist, and ensured that the design of the digipak and advert appealed to a indie/ alternative nature.
Using examples of music such as Loud helped me to achieve the look that I was attempting, my final digipak being the result of this.
13. (Image 26) Final digipak.
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