In what ways does your product use, develop or challenge forms and conventions of real media products.
The music video that we have created both challenges and follows the conventions of real media products through its formatting and musical genre.
The majority of the pop video's that we had researched, where heavily narrative based. The stories often contained a semantic field of break-ups, love and lust or trust issues etc. Combining elements of dance and singing meant that producing a video that would effectively share a effective meaning would be challenging, as this is a convention that is not followed in our music genre. However videos such as Try by P!nk helped support the initial idea.
Ensuring that there was an equal balance of shots between our dancer and singer would help to make sure that the video was the professional standard. Filming in a infinity curve studio, it meant that the there would need to be a constant focus for the audience and the balance of shots would provide this. We where able to experiment with close ups, establishing shots and long shots when filming both the dance and the singing aspects of the video. In addition, ensuring that the video had constant camera movement was a key indication to show how well our work had been.
In addition, when looking at the shadow effects created in the studio, we found that many exsiting songs had featued a simiaalr element, such an Union J's - You Got It All. This helped ensure that we where following the pop/ indie genre and allowed use to manipulate the shadows the create a unique ending to the video and narrative.
Ed Sheeran's - Thinking out Loud music video formed a basis for camera angles and mise en scene for the final music video. With limited previous knowledge of contemporary dance music videos, this video provided great aid. We were able to follow the costume of conventions of the video, dressing our dancers in formal attire. This meant that research was quick and we where able to remain on schedule for our filming times and dates.
My ancillary products followed both conventions of the pop and indie genre. When looking at the layout of the texts, much of my inspiration had derived from the work of Rihanna and Jessie Ware. I was able to gain inspiration from Say You Love Me, where it is clear that the black and white colour scheme was a sever impact to my design as well as the balance of white and black space, using a clear and readable font also helped to meet the needs of all audiences and created a sophisticated and edgy design, that would be more suited to my ideal target market.
When looking at Loud I was able to experiment with the pop genre and applied this idea to the appearance of my artist. Posing in a 'pop' manner I attempted to connote a 'diva' type of representation, that would be more suited to the pop aspect of my market. In addition, posing in a male gaze way attracts a wide audience, encouraging a more alternative type of audience.
Much more detail required. How do your products do what you intended them to? Use a number of clear examples for all three pieces of work. Link to existing work explicitly. Make sure you refer to star image. What you will also need to do in order to improve is use more of the expected terminology, try and explain where a convention amplifies, illustrates or create disjuncture. Make a definite reference to the narrative within your video-you tell a story, ensure this is included.
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