Evaluation Question 3 Draft - Sanj

What have you learnt from your audience feedback?

25 Word Pitch 

"Nat and Sanj, you have the basic details of where you want to take the video and how it will come together. There isn't as much given for the story line, but overall a really good pitch:-) Looking forwards to seeing the end product." - Lauren Roberts

This was yet again, the same problem. With a refined pitch we were able to chosen texts and image that helped represent that video that we wanted to create.

 "This is a good pitch, we want to know more about the story of the video and the song you are producing a music video for, besides that you are staring to show a clear idea and we are looking forward to seeing your final product." -Jack Green

This issue was again, having a unclear pitch; its ineffective way of displaying the narrative of the story. However, through the use of images it shows that the idea of the video can be seen by some. The narrative issue was solved by a separate blog post, explaining the meaning of the video.

 "Nat and Sanjay, I feel you have really clear idea of what you ant your music video to consist of. I think you need to give us more info behind the story of your video so we have more to look forward to! All in all a brilliant idea and I look forward to seeing what you produce, The best of luck to you!" - Millie Leader

With a new and refined twenty-five word pitch, our audience and market would now have a better understanding of the type of video that was being created. To support the narrative idea, having a blog post containing the narrative was appropriate and reduced confusion for some. It also provided a visual stimulus for how effective the main product would potentially be.

"Nat and Sanj , I feel as though you have told us a lot about what the video will include , but actually drifted away from the song and genre you have chosen. I maybe would have considered using a song that fits your genre to be the background music. But your ideas is excellent and has the potential to be very successful, exited to see the finished product , good luck !!" - Jack Wildbore

With this particular comment, I feel that the previous research that had been conducted gave the audience gave the audience the idea that my chosen genre was indie pop. The moodboads and target market research had shown that people of the desired audience would be interested and inclined the style of music that was being created.

"I feel this is a good pitch and you have given a lot of detail about the overall video idea. I am interested in how the narrative will be expressed and what type of models you will use to portray this." - Molly Simpson

From early on in the project, it was clear that we would have a dancing duo representing the narrative of the video. The people that we had chosen had a positive and professional representation, and were suitable for the video that we wanted to create. Giving the dancers our song and a deadline, we where able to create a routine that was suitable for the video and provided a strong narrative throughout.

"The pitch is very detailed and it is clear that you have put a lot of attention into the idea and that you have actively developed it to make it better. Good Luck, I hope it all works out!" - Harry Abbott

With this feedback, it suggests that the images and text that we had chosen was appropriate for some audience members. This shows the wide range of people that the video would attract and the various connotations that would be produced through the videos production. If there was any problems with our video the text narrative post would prove a meaning and the purpose of the video with the research backing up the choices and ideas made.

"Nat and Sanj, I can tell that your video has lots of potential and can see it being successful however I don't think your pitch tells us the full story line of the music video"  - Ollie Dennis 

Again a issue resolved, by a newly produced pitch. This contained refined images and words and helped to get the narrative of the video in a quick and effective way. Having a separate blog post containing the narrative also helped those that needed a text stimulus to see how effective the narrative would be in relation to our song and routine.

Anciallary Products

"I can see the change from your draft to final version of your digipak, i think changing the image you used was i good idea because your new image fits much better. Your style of your digipak i feel is more indie then pop, i don't think its a convention of a pop digipak, its too simplistic and clean cut to be pop styled. However you have used the forms and conventions of a digipak by placing and bar code and legal rights on the back panel. Overall i do really like the look of your digipak and poster, you can tell you have put a lot of thought into your design as seen in your research everything has been thought through. Its very stylish and i like that, the whole package works well nicely, well done. - Chloe Philips

My most significant improvement towards my anciallry products was the change of image, which was needed for many reasons. The new image has been taken well by audience members and shows the passion and pop genre that is being attempted to be represented. I would argue, that my design still follows the convetions of indie pop as much of my inspiration of design was drawn from Jessie Ware, with the style of the artist derived from Rihanna's Loud.

"There is a noticeable improvement made from your Draft to the Final. It shows within your Final that you have put a lot of hard work into this. I like the image that you've used for your Digipak and Advert. The fact that she is looking away gives a sense of mystery towards Katie. The fact that the Digipak is in black and white goes with your music video. Not many professional artists make links between their Ancillary products and Music Video. The font used is simple and readable, there is an equal balance between the space used and the blank space." -  Krishna Chauhan

My image has been again, approved by a audience member. This shows the changes I have made have been done for the better, with my design being accepted by more people in and out of my target audience. Linking the black and white ancillary products to my main product was done intentionally, as I wanted audience members to create a connection between the two texts. The overall design has been approved, and suggest that the effort and research has been effective.

"Very good improvements Sanjay. I like the way you have been consistent with both your advert and digipak, and it is easily noticeable that they are both related and by the same artist. I like the colour scheme as you haven't tried to over complicate things, you have kept a simple colour scheme but made it look very effective." - Alex Rhodes

Being consistent has provided a positive unity between the two texts, and has been approved my audience members. Having the image of the artist is a huge convention of pop as it helps to make sure that the products are memorable and successful. Keeping a simple colour scheme has again, linked my main and ancillary products together. It has also helped make the products 'edgy' and combines a indie influence to the texts and layout of both products.

"Wow, good." - Will Jones

Shows the good progress that I have made.

"There is a lot of improvement from your draft to final Digipak. You have clearly stuck to a house theme and have put in a lot of work to make noticeable change. I like that the image on your Digipak and Poster are the same, this means that your intended audience can easily identify the artist. The colour choices made are consistent and match your final music video, this shows a lot of professionalism. The typography used is also clear and can be easily read from where it is placed on both products. I think that maybe if you had more time you could have put more images of the 'star girl' on the blank panels of your Digipak. But apart from that, it is very stylish and I would consider buying this if out in the shops/online." - Michelle Knight

As someone that would be similar to my target market, this feedback shows the my work was successful. The noticeable changes in image and text have been effective enough to attract the attention of the audience and display the time and dedication of the products made. It shows that the link between my main and ancillary products works well and it is a combination that audience members can make for themselves. The design is effective, and shows that the indie influence was best for the designs of my product.

Final Music Video Feedback

"Your final music video looks brilliant. your editing skills are very good, the slow motion effect on some of the dancing really suits the tone of music, all parts of the video fit the song perfectly. Your transactions between shots complete the music video and help make it all flow nicely together. I can really see how you have developed and improved from your draft, with much better quality of shots, singing and dancing. well done, this product is brilliant" - Chloe Phillips 

"Your final music video shows a various range of shots and effects (those being the slow motion elements and reversing the clips). I think that your editing skills are promising, the video flows alongside the music and the dancing from the actors works with the theme of your video. I think that you have improved to a great extent from your first draft." - Michelle Knight 

Positive feedback towards our main product  has shown that the video has been successful. This shows the many changes that were made and the feedback that was taken into account between the draft and final music video.