Evaluation Question 3 Draft - Nat

EVALUATION 3:

What have you learned from your audience feedback?

25 Word Pitch 

"This needs a stronger sense of story. What is the story of your video?" - Mr Smith

"Nat and Sanj, you have the basic details of where you want to take the video and how it will come together. There isn't as much given for the story line, but overall a really good pitch:-) Looking forwards to seeing the end product." - Lauren Roberts

"This is a good pitch, we want to know more about the story of the video and the song you are producing a music video for, besides that you are staring to show a clear idea and we are looking forward to seeing your final product." -Jack Green

"Nat and Sanjay, I feel you have really clear idea of what you ant your music video to consist of. I think you need to give us more info behind the story of your video so we have more to look forward to! All in all a brilliant idea and I look forward to seeing what you produce, The best of luck to you!" - Millie Leader

"Nat and Sanj , I feel as though you have told us a lot about what the video will include , but actually drifted away from the song and genre you have chosen. I maybe would have considered using a song that fits your genre to be the background music. But your ideas is excellent and has the potential to be very successful, exited to see the finished product , good luck !!" - Jack Wildbore

"I feel this is a good pitch and you have given a lot of detail about the overall video idea. I am interested in how the narrative will be expressed and what type of models you will use to portray this." - Molly Simpson

"The pitch is very detailed and it is clear that you have put a lot of attention into the idea and that you have actively developed it to make it better. Good Luck, I hope it all works out!" - Harry Abbott

"Nat and Sanj, I can tell that your video has lots of potential and can see it being successful however I don't think your pitch tells us the full story line of the music video"  - Ollie Dennis 

From the feedback given from my peers, it became clear that the first 25 word pitch we created was too brief and didn't touch onto the narrative as much as the audience wished it to. This therefore meant it was too vague and needed re-doing. I felt that it was necessary to start from scratch because we lost the majority of the audience after the pitch because we weren't concise enough.

As well as re-creating the 25 word pitch, as a team we decided it would be appropriate to also create a blog post, to express in our words the narrative to our story line. This would then outline to the audience clearly the exact idea we have in our heads, and what we wish to in a sense recreate.

Conversely, a comment was made remarking on the fact that we hadn't researched into the genre of the song, and in fact that we were drifting away from the genre. I feel that with the research we conducted previously it was made clear that our genre of video was pop/indie-pop, and that our video would challenge conventions in many ways.


Final Music Video Feedback

"Your final music video looks brilliant. your editing skills are very good, the slow motion effect on some of the dancing really suits the tone of music, all parts of the video fit the song perfectly. Your transactions between shots complete the music video and help make it all flow nicely together. I can really see how you have developed and improved from your draft, with much better quality of shots, singing and dancing. well done, this product is brilliant" - Chloe Phillips 

"Your final music video shows a various range of shots and effects (those being the slow motion elements and reversing the clips). I think that your editing skills are promising, the video flows alongside the music and the dancing from the actors works with the theme of your video. I think that you have improved to a great extent from your first draft." - Michelle Knight 

The feedback from my classmates with regards to the final video was very positive. This indicated that there was a significant improvement between our draft and our final video which both Sanj and I knew needed to happen to attain good marks. 

It has been made aware that the extra time and care we spent on filming a range of angled shots, and editing the video together more precisely was what improved the overall aesthetic of our product convincingly. This mad us aware of how delicate and precise videos in this genre must be to look professional, which is why we acted upon our draft feedback from our teachers. 

Final Digipak Feedback 

"The difference between draft and final Digipak is promising in regards to connecting more with your target audience. I like the change between colours - your Digipak looks more open and inviting. The placement of the images and text on the screen makes your Digipak look professional and simplistic. I think that maybe you should have chosen a photo of your 'lead girl' looking up rather down, I would like to see more of her facial features and make-up used to create her look. However, this doesn't shy away from the fact that overall you have clearly stuck to a house theme and have constructed detailed research into what conventions are needed in order to achieve the look you wanted." - Michelle Knight

It was made clear that my final digipak had more sense of understanding my genre. It was noticed by many that my draft version was very rushed, and planning was an issue. Therefore I conducted research and created a 'Digipak Journey' which provided evidence to my audience to prove that everything I have now done in my final design is backed up with evidence from previous products, as well as natural resources and crafts. 

I was challenged in my feedback with regards to the way in which I framed the photograph. My target audience didn't seem to appreciate the fact Katie Jones looks down on the cover of my digipak. With close reference and inspiration I decided to copy Taylor Swift's 1989 cover, by ensuring my artist wasn't looking into the camera. This critique in my opinion is fair, because my artist isn't globally known like Taylor Swift, however I believed that by challenging the convention my product would look more professional. 

Final Advert Feedback

"This is a significant improvement from your Draft. You can see the theme running throughout the Advert and Digipak and it is evident that this is consistent, which shows a sense of professionalism. I like how the colour of Katie's top compliments the colour of the background. I feel that the font you've used for the 'Autumn Leaves' creates a sense of calligraphy, furthermore the 'A' and 'S' are in a different colour which attracts more attention to the Advert. 
I think that you have taken inspiration from other artists within your specified genre, which is evident through your Digipak."

The feedback for my advert was again very positive, with regards to the compilation and putting together of my product, as well as the aesthetic. My audience commented on how they felt I had researched into a lot of depth to ensure this product looked professional. I was also praised on how I have created a link with in both my advert and digipak, which would correspond well with artists work currently in the industry. 

The theme of calligraphy was something I carried across both the digipak and advert. My reasoning for this was to create a sense of relationship between the artist and her fans, due to her being a new addition to the market. I noticed previously that this was the approach Gabrielle Aplin took with her debut album English Rain. 

In conclusion it has came to my attention that the products I have made have been given positive feedback from my peers. They seem to believe I have conducted in depth research with regards to the planning and production of my product, and that it is appreciated by my consumer.