Evaluation Question 4 Draft - Nat

EVALUATION 4
How did you use media technologies in the construction, research and planning and evaluation stages?

Research and Planning:

• Tumblr
• Google
• UK Tribes
• YouTube
• Animoto

I used Tumblr and Google mainly for researching into images, styling of clothing and make up to inspire the production of my product, and how I would attempt the professional aesthetic through Mise en Scene. With the internet being accessible 24/7 with it having no limits of the art and designs I could find, it made the planning of my products convincingly easier than it would have 10 years ago, when technology such as this was limited.

I used UK Tribes as a website to research into my target audience. This allowed me to easily have access to a depth of information which introduced me more into what my consumer has interests for. This then allowed me to evaluate which elements were more important to incorporate. From this, my development of colour, design and narrative was produced.

I used YouTube in the production research and planning stage to gather together a portfolio of evidence to gain inspiration. This lead me to looking into: films which incorporated dance, music videos which had elements of dance, and choreography of different styles of dance, to aid the decision of which style of dance would be appropriate.

I used Animoto to present my 25 word pitch to my peers. This form of presentation is something I like to use for small 30 second presentations as it is a lot more interesting and professional. It captures the audiences attention, and it is quick and easy to create so it doesn't take too much time like a Prezi or PowerPoint would.

Construction:

• HD Panasonic Video Camera
• Nikon Camera
• Photoshop
• Final Cut Pro 
• YouTube Converter 
• iPhone
• Flickr 
• iMac

During the construction stages of my products I used many technological devices to ensure that the final product looked professional. During filming of the music video, and photography for the digipak and advert I used two different cameras: HD Panasonic Video Camera and a Nikon. I was familiar with using both beforehand which eased the stress and pressure of production. These technologies are more advanced than they would have been previously, which meant that my products would have a very good pix-elated image. 

I used Photoshop and Final Cut Pro on an iMac to create my three products. Due to having previous knowledge again with both softwares and the iMac itself it made production a lot easier than it would of with a lack of experience. Having access to these technologies at school made it possible for my work to be of a high standard providing my efforts were displayed. The developments of these softwares over the years has also increased, meaning there are different and more special effects which can be used to change and adapt my projects to ensure they look more aesthetically pleasing. 

My iPhone came into play during filming, where I had the song downloaded on my phone to aid the lip syncing technique, as well as the dance being in time to the music. This small aspect of technology made a great difference with regards to my final product. 

I used Flickr to upload my images that I photographed for the production stage of my digipak and advert. This online storage system in my opinion is a safer way of storing my images. This is because technology such as laptops and computers can sometimes go wrong and lose work, therefore I decided the internet was a better place to store it. This is an easier and effective method of storage and made the production stage better. 

I used YouTube converter to convert the countdown clock from the opening of my video into a MOV file. As well as this, it allowed me to download the song onto iTunes to use in the program Final Cut. This quick method of download made the editing process significantly easier, than if software wasn't as up to date or speed. 

Evaluation:

• YouTube
• Facebook
• Twitter

I used YouTube in my draft evaluation questions to present videos as examples of work I copied. I believed that rather than explaining each, it would be easier and more effective to embed each with in my blogger posts.

I also used two social networking sites to exhibit and distribute my work to friends and family. This then allowed me to gain positive and critical feedback, as well as ensuring my work is posted online for a wide audience to view.